• Accountable for generating revenue for the 3 channels to achieve yearly portfolio targets• Securing ongoing business from crucial stakeholders with an annual increase in investment and income• Scrupulously analyzed data trends and client performance to create effective strategic sales plans• Designed and delivered strategic pitches and sales presentations, including innovations• Providing services to a specific clientele and ensuring ongoing business growth from Corporate & Semi-Corporate clients.

• Device strategies based on business needs of various clients nationally and build a scale narrative around each account.• Drive revenue strategy taking the data first approach to convert new business opportunity in Video, OTT & CTV space.• Aligning with large agency for agency partnership, servicing & reconciliation of partnership deals. Lead discussion with C level Clients and agency and offer strategic Video driven solutions• Educate agency on CPV pricing metric and product offering of Vdx.tv• Influence, collaborate with cross functional teams like creative strategy, marketing, account management, media planning, supply teams and ensure effective go to market execution.

• Oversee the revenue generation and business development of ABP Network's 6 channels (ABP News, ABP Ananda, ABP Majha, ABP Asmita, ABP Ganga & ABP Sanjha) through strategic planning and execution• Engage with clients in corporate & semi-corporate segments by leveraging FCT, AFP & Digital components• Expanded the client base by 25 via free commercial time, advertiser-funded programming & digital components, in both corporate and non-corporate segments• Prepared and delivered over 50 strategic pitches and sales pitch presentations that resulted in business revenue of INR 25 Cr (2.5 Million GBP) annually

• Grew sales and expanded the customer base through key account management of clients in corporate & semi-corporate segments• Explored potential markets and executed new strategies to grow sales• Analysed data trends & client performance, and crafted compelling sales pitches/presentations to secure key wins

• Built win-win relationships with clients in corporate & semi-corporate segments• Expanded customer base in new markets based on research and strategic plans• Conceptualised and implemented on-air innovations, ideas and sales pitches that resulted in sales and revenue growth on a consistent basis• Delivered on-air advertising and branding marketing solutions to new and existing clients across verticals• Created revenue growth of INR 12.5 Cr (1.25 Million GBP) by conceptualising on-air innovations, ideas, and sales pitches

➣Built win-win relationships with clients in corporate & semi-corporate segments➣Expanded customer base in new markets based on research and strategic plans➣Conceptualised and implemented on-air innovations, ideas and sales pitches that resulted in sales and revenue growth on a consistent basis➣Delivered on-air advertising and branding marketing solutions to new and existing clients across verticals

• Built win-win relationships with clients in corporate & semi-corporate segments• Expanded customer base in new markets based on research and strategic plans• Conceptualised and implemented on-air innovations, ideas and sales pitches that resulted in sales and revenue growth on a consistent basis• Delivered on-air advertising and branding marketing solutions to new and existing clients across verticals

• Worked into the area of wholesale business for food commodities. • This proved to be a great learning experience as it provided the opportunity to plunge into the highly competitive wholesale market.• Worked across domains & overseeing the aspects to ensuring that the family business remains decisive & Profitable.• Involvement to see that the long-run goals for the business are met.• Sourcing the raw material at lowest cost to suited & transform the core idea into the product.• Provide helpful mentoring and getting Market & Competitors feedback.