- Strategy Development: Designed and implemented comprehensive digital marketing strategies tailored to the specific goals of clients, resulting in significant improvements in brand visibility, traffic, and conversion rates.- SEO & SEM Expertise: Executed advanced SEO strategies that enhanced organic search rankings for client websites, leading to increased traffic. Managed SEM campaigns, optimizing ad spend to achieve a strong ROI.- Content Creation & Management: Developed high-quality, SEO-optimized content that resonated with target audiences, leading to increased engagement and customer loyalty. - Social Media Marketing: Spearheaded social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter, driving audience engagement and expanding brand reach. - Data Analysis & Reporting: Conducted in-depth analysis of campaign performance using tools like Google Analytics, providing clients with actionable insights and recommendations for optimization.- Client Collaboration: Worked closely with clients to understand their business objectives, offering strategic advice and ongoing support to ensure the successful execution of marketing initiatives.

• Responsible for all digital marketing activities including Website design plan and suggestion, SEO, SEM, Social Media Marketing, Email Marketing, Local Marketing, Online ordering setup, Push messaging, etc to generate more sales for USA-based restaurant business.• Website design: Responsible for functional restaurant websites with online ordering, Facebook integration, email marketing, and push notification with the help of web developers. (Domain registration and/or access, Web hosting setup, Web Server setup, Custom code integration: Email, Push, Menu, Website Go-Live, Website custom design, Ongoing web content updates)• Local marketing: Responsible for improving restaurant online presence for higher visibility and being found by local customers. (Google My Business access and setup, Yelp page access and setup Tripadvisor access and setup, Local directories sync, Bing places setup, Zomato setup)• Email marketing: Set up email marketing for the restaurant. (ESP account setup, Email list setup, and configuration, Custom branded email template, Website email option form install, Setup API codes for various integration, New customer signup autoresponder, Birthday club autoresponder, Loyalty program autoresponder, Custom Branded Email Template)• Push messaging: Setup Push messaging for the restaurant. (Onesignal account configuration, Integrate push code to the website, Connect to marketing platform)• Online ordering: Responsible for online ordering menu build and setup for restaurant using (Open Dining) is one of the online ordering platforms for restaurants that provides a seamless customer experience.• Generate plans for the strategic use of social media for restaurants (Facebook, Twitter, Instagram, etc). Responsible for monitoring social media activity in conjunction with others in the department.• Experience in setting up and optimizing Google Adwords campaigns & the intersection with SEO & Social

• Review and analyze client sites for areas that need to be improved, deleted, or revised.• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.• Analyze the ongoing keywords, use the Keyword Research Tools such as Google keyword planner, Google Surveys, Google Trends, Google Shopping Insights, etc, and use it to create a massive impression among the customers.• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Optimize the landing pages for Search Engine Result Pages (SERP).• Manage the digital marketing campaigns & ensure that the task is completed within the assigned budget.• Run pay-per-click campaigns.• Adjust PPC campaigns as needed.• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.• Track, report, and analyze website analytic and PPC initiatives and campaigns• Develop and implement various Link Building Strategies to direct maximum traffic towards your website.• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.• Meet the development team & guide them on implementing various SEO practices from the starting so that it will be very convenient for you to get your website rank higher in a short time span.• Work with the content marketing team to guide them through various content writing strategies for SEO which can be very useful for off-page optimization.• Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments• Monitor and evaluate search results and search performance across the major search channels

• Finding prospective clients with the help of internet search engines, using tools such as Spyfu, and collecting their contact information.• Prepare site analysis reports and send mail to the client website issues with better suggestions. • Keyword Research - Use Google Keyword Planner and other free or paid tools to figure out the best keywords.• On-Page SEO for client websites to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.• Off-Page SEO for client websites to help you rank higher, such as social networking, Google business listing, other local listings, directory listing, social bookmarking, local classified listing, article submission, forum & blog marketing, etc.• Works on social media platforms to generate publicity to increase the awareness of a product, service brand, or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, Google+, Instagram, video sharing websites, and blogging sites.