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• Digital campaign lead for the Bajaj Auto India portfolio of the Sports and Commuter category across India, overseeing the business and handling a team of 5 people with management of an extensive scope of work on digital production and overseeing the delivery of assets, with a primary focus on dynamic display, rich media, online video, mobile and social creative types for India. Also strategizing, campaign performance evaluation and delivering communication with local implementation… Show more • Digital campaign lead for the Bajaj Auto India portfolio of the Sports and Commuter category across India, overseeing the business and handling a team of 5 people with management of an extensive scope of work on digital production and overseeing the delivery of assets, with a primary focus on dynamic display, rich media, online video, mobile and social creative types for India. Also strategizing, campaign performance evaluation and delivering communication with local implementation (nationally) and research of new markets.• Campaign head of insurance portfolio from ‘State Bank of India’. Lead communications during the project lifecycle to ensure that external agencies and internal stakeholders from Creative, Media, Production are aligned.• Lead the launch campaign for eCom pharmacy brand ‘PharmEasy’. Negotiated and communicated with third party production agencies/vendors, implemented and monitored technical quality standards and creative integrity on the project deliverables according to brand guidelines. Show less

• Have led the team to multiple brands and product launches across the entertainment, automobile, ecommerce and technologies portfolio. With each launch or sustenance communication campaign aiming to carve a segment of an unexplored market, it required a complete and in-depth understanding of the consumer, competitive landscape and knowledge of the cultural differences of the regions across the country and the various communication mediums. • Launched Nykaa.com (India’s top online beauty… Show more • Have led the team to multiple brands and product launches across the entertainment, automobile, ecommerce and technologies portfolio. With each launch or sustenance communication campaign aiming to carve a segment of an unexplored market, it required a complete and in-depth understanding of the consumer, competitive landscape and knowledge of the cultural differences of the regions across the country and the various communication mediums. • Launched Nykaa.com (India’s top online beauty store) first marketing campaign along with digital/surround communication. Integrated closely with internal and external teams to meet all delivery deadlines. Strategized cross-functionally with clients partners to ensure digital initiatives are cohesive with full 360 campaign.•Directed marketing activities with integarted production and assets to relaunch two variants for Bajaj Discover 125 & 110 also planned and conceptualised to establish brand proposition ‘Bano Zindadil’ via 360 creative campaign•Directed strategic marketing and digital activities to relaunch India’s iconic Cruiser brand Bajaj Avenger – ‘Street’ & ‘Cruise’: : Redesigned the digital content approach for ‘Bajaj Avenger’, upon analysing the performance of campaigns, which helped its Social Media pages grow massively over the last twelve months with a high engagement rate. :Analysed consumer insight reports to provide strategic recommendations for concepts, that lead to topical campaigns and connected with audiences: Manage complete production of digital assets (display, social first, mobile) for Bajaj Avenger. : Responsible for managing one of the largest riding communities TAG, (digitally) which has helped the brand Avenger to raise awareness and drive inquiries to the dealerships.: Planned and established an exclusive riding property FLG Rides with half a million registered and active riders with engaging community forum: Worked extensively on developing brand properties that help to generate leads Show less

• Launched a Singapore-based ecommerce start-up Shopmatic in India and Southeast Asia with the penetration strategy leading to extensive App download. Managed a high volume of creative and campaign types in parallel, with diverse geographically dispersed teams, across Asia Pacific.• Coordinated and strategized campaign for online eCom fashion portal- Voonik, which resulted in 4x increase in web traffic and app downloads, thereby helping in funding of $20 million in Series B. It was also… Show more • Launched a Singapore-based ecommerce start-up Shopmatic in India and Southeast Asia with the penetration strategy leading to extensive App download. Managed a high volume of creative and campaign types in parallel, with diverse geographically dispersed teams, across Asia Pacific.• Coordinated and strategized campaign for online eCom fashion portal- Voonik, which resulted in 4x increase in web traffic and app downloads, thereby helping in funding of $20 million in Series B. It was also followed up with a promotional festival campaign.• Conceptualised the digital campaign (display, rich media, online video, mobile and social creative) for Starbucks India to increase sales of the product in summer (helped in solving business challenges)• Coordinated and directed production of advertising campaigns for MTV Beats, involving special activities such as launch artwork, copywriting, scripting, TVC production, and media placement, within the assigned time and budget constraints. Also managed localization & creative integrity on global guidelines.• Worked on business pitches of which agency won a few. Show less

In collaboration with founders/managing directors headed the business and streamlined the process for the agency.• Managed ‘Wagh Bakri Tea,’ one of India’s largest and well-known tea brand with various campaigns pan India: Created new advertising campaigns and market positioning for the campaign ‘Rishton ki Garmahat,’ which won the Dadasaheb Phalke Award and bagged five Abby awards at Goafest: Managed and executed a tactical Monsoon Campaign ‘Baarish Yaani Rishton ki Garmahat ka… Show more In collaboration with founders/managing directors headed the business and streamlined the process for the agency.• Managed ‘Wagh Bakri Tea,’ one of India’s largest and well-known tea brand with various campaigns pan India: Created new advertising campaigns and market positioning for the campaign ‘Rishton ki Garmahat,’ which won the Dadasaheb Phalke Award and bagged five Abby awards at Goafest: Managed and executed a tactical Monsoon Campaign ‘Baarish Yaani Rishton ki Garmahat ka Mausam,’ which won the Abby Gold Award at the Goa festival• Involved in brand development and planning, including consumer research and strategy development and a TTL campaign for LocalBanya.com (eComportal: grocery). Boosted their online presence to increase sales of product variants by building relationships with clients, understanding their businessrequirements, and identifying with their thought process to enhance communication, in order to meet the business objectives• Monitored overall operations, responsible for planning and amplifying clients’ business volume by enhancing brand visibility and recall Show less

Collaborated with the Vice President and the agency’s creative team to plan, create and execute branding strategies and advertising campaigns• Partnered with finance teams on pricing and budgeting as well as with production teams and media agencies on production and placement of advertisements on various media platforms, such as TVC, digital (Google ads, SEO, social media management), print, billboard, and radio.• Created new advertising campaigns, promotion plans, branding strategies… Show more Collaborated with the Vice President and the agency’s creative team to plan, create and execute branding strategies and advertising campaigns• Partnered with finance teams on pricing and budgeting as well as with production teams and media agencies on production and placement of advertisements on various media platforms, such as TVC, digital (Google ads, SEO, social media management), print, billboard, and radio.• Created new advertising campaigns, promotion plans, branding strategies, and market positioning for ZOTAC (mini-PCs, graphics cards,motherboard/mainboards), which were approved and launched successfully.• Built the team, capabilities and client relationships that readied the agency for sustainable growth.• Have led financing, hiring, market research, product strategy and development to expand the agency Show less

Serviced brands, and assisted planning and creative for ZOTAC (hardware manufacturer based in Germany), Natural Ice creams • Launched variants globally in Mini PCs, Graphics Cards, motherboards for the brand ZOTAC,• Handled pan India launch for seasonal ice cream flavors

Clients handled ZOTAC, Mercedes Benz. Natural Ice-Creams, ADP, Hanes India, Dow Chemicals