At FutureCraft, we bridge the gap between cutting-edge innovation and user-centred design to help enterprise businesses thrive in today's dynamic markets. FutureCraft’s suite of strategic innovation consulting services is designed to turn your vision into reality, ensuring that your organisation not only keeps pace with the ever-evolving marketplace but sets the pace.

I help business and product leaders win by defining their business and product strategy, upskilling their teams on various aspects of product management, and in their go-to-market strategies. Key projects include:• Development of a digital portfolio of analytics products for a leading analytics firm as product advisor to the CEO. The project led to a multimillion-dollar acquisition by a global research agency.• Provided product leadership consulting to a $300mn IT products & services team. Defined product roadmap, core value proposition, and design of next-gen UX for an AI/ML-based analytics suite for the renewable industry. Played a key role in closing deals worth $2 million+ and building a pipeline of $10 million+ for the AI/ML-based analytics suite for the renewable industry.• Business case around an IoT platform for the CEO of a leading IoT products and services firm. Covered landscape, opportunities, and critical analysis of business vectors, and advised them to not compete in the space based on multiple factors.• Market insights and sales for a Silicon Valley-based customer engagement solution firm that was looking to enter India. Handled the sales process to build a pipeline and won its first customer in India—a leading global automotive player.• Advised the CEO and senior leadership team of a social impact initiative working in the space of empowering rural women. Assisted in crafting their B2C and B2C offerings. The project was shelved before it hit the market due to COVID-19.

I work closely with business heads and CXOs to map challenges for their teams, and coach/train product teams towards meeting business goals or meeting OKRs.• Coached product teams at leading firms such as 247.ai, GE Digital, Volkswagen IT Services, Intel, and Flipkart on various aspects of product management and productization of internal IT services.• Designed and led the product management specialization program for the Executive Education batch of Great Learning (hybrid learning partner for Great Lakes) from 2015-18.• Conceptualized and built a curriculum on design thinking for a leading online learning platform to support self-learning as well as online, instructor-led training.

I have built a broad perspective about the world of products with my experience across domains and geographies. I share insights on these with firms, startups, and enthusiasts over various channels.

I am an anchor mentor for Google's Launchpad Accelerator in India. I mentor startups on product strategy and on key factors to focus on to improve business. I have also mentored startups at Launchpad events at Mountain View and Istanbul.

Auspin Ventures brings a fresh approach to innovation & marketing that’s aligned to business objectives using design thinking methodologies.We work with startups and mature stage companies to enhance thinking and execution bandwidth in problem-solving, innovation and marketing with a clear business-first focus.

CRE invests in & partners with entrepreneurs building category-defining tech companies that are levered to Africa

Google Experts are a global network of experienced product strategists, designers, developers and marketing professionals actively supporting developers, startups and companies changing the world through web and mobile applications.Google Experts are experienced, recognized developers of Google technologies as well as outstanding professionals in product strategy, UX/UI, marketing, growth hacking and monetization.

I conduct the product management specialization program for the Executive Education batch of Great Learning (hybrid learning partner for Great Lakes).Product management is about practice, not theory. I get the teams to work on a mix of B2B and B2C projects and explore angles related to Product & Business, Product & Marketing and Product & Technology.

Help Indicus on product strategy, product development and marketing activities. Activities involved: - Product vision & strategy for socio-economic data available with Indicus - Helping the organization structure the data into a geo-spatial database (PostGIS) - Helping define and build multiple dashboards using Tableau which allowed users to perform quick analysis like finding income details across different neighborhood in a city, measuring different elements of GDP across states/sectors, catchment analysis, etc. - Defining an API strategy for the socio-economic data available - Product marketing collateral for messaging to buyers

PRODUCT STRATEGY & MANAGEMENT• Hired, setup and led cross-national product management and business analytics team across Germany and India for LBS on Nokia’s Asha phones• Drove detailed qualitative & quantitative consumer research on location needs and benefits for consumers across 5 countries to help build LBS for Asha phones• Defined and drove next-gen LBS product strategy• Managed product conception, service roadmap, feature definition and guided R&D and UX efforts to achieve desired product experience• Aided location based advertising strategy for emerging markets• Defined business metrics to identify product and feature usage, ad impressions, marketing effectiveness studies and user journey studiesHIGHLIGHTS • Spearheaded product lifecycle for Nokia Maps and Nokia Nearby web-app on Asha phones – used by millions in over 100 countries• Customized for emerging markets and first time users with unique features like SMS usage for search and positioning, localization in 87 languages• Drove multiple product revisions and product cycles for 8 Asha phones• Senior leader of LBS R&D team of 70+ members across Germany & India• Highly respected by seniors, peers and subordinates for crisis leadership during downsizing

PRODUCT & PORTFOLIO MANAGEMENT, MARKETING• Developed portfolio plan and launched a series of portable navigation devices, India’s first Bike GPS – TrailBlazer, as well as factory fitted navigation peripherals for Ford Endeavour and Mitsubishi Cedia• Redesigned product packaging based on product positioning and retail shelf analysis• Drove product, technical and business interactions with leading automotive companies like Maruti Suzuki, Tata Motors, Volvo and partners like Visteon and Nippon AudiotronixHIGHLIGHTS• Products introduced in 2009 contributed to over 40% of company revenues• Key launch was awarded ‘Automotive product of the year’ by NDTV Profit• Redesigned website and customer database acquisition that led to 20% growth in online sales• Part of MapmyIndia’s senior leadership team advising the managing director• Promoted to AVP within 10 months of joining firm

PRODUCT MARKETING• Determined and drove product features as per franchise, competition and market needs• Imparted product training to senior sales leadership• Product Marketing Manager for products contributing over 15% of Motorola India’s revenues in 2008BUSINESS DEVELOPMENT• Business architect for all content and preload partnerships for Motorola India phones• Identified and structured business deals around m-commerce, travel, navigation, news and games• Finalized partners, revenue share and service terms and executed contracts

- Developed core system software for serial port driver for OMAP chipset- Designed and integrated software simulation for ARM chipset modules for TI’ssimulation software – Code Composer Studio- Managed Hardware Abstraction Layer for select TI chipsetsOther activities included:- Active member of TI India Foundation. Coordinated efforts to select and aid NGOs in activities pertaining to education and healthcare- Editorial member of TI's internal newsletter - TINAMITE