Shrinnivas Sharma Email & Phone Number

New Delhi, Delhi, India

New Delhi, Delhi, India

Noida, Uttar Pradesh, India

Gurugram, Haryana, India

Gurgaon, India

Gurgaon, India

Mumbai Area, India

• Led a team of 6 across Sales, Marketing, Finance & Warehousing for Tropicana, Gatorade & Himalayan Mineral Water brands • Spearheaded Business Development & championed initiatives to explore, identify and penetrate untapped markets o Led the expansion from Mumbai & Pune to Nashik, Solapur, Dhule & Aurangabad • Executed SAMNA, the Sales Force Automation project for 12 distributors across 5 cities in MaharashtraKey Achievements • Boosted the market share of Tropicana from 44% to a leadership position of 52%, through strategic interventions• Successfully managed a business of INR 45 CR & prioritized market expansion, new account placement & distribution range • Successfully achieved 107% of the targets outlined in Annual Operating Plan• Secured the highest Manager Connect Score of 85 percentile against the average score of 74% out of 18 Managers

Mumbai Area, India

• Headed a team of 11 PI to lead direct warehouse operations in addition to marketing, Sales, finance and Supply Chain • Steered GTM Initiatives like Sales Automation System, Segmentation, opening Accounts, establishing Hub & Spokes, etc.o Classified routes into segments and allocated the best salespersons accordingly to enhance service levels o Piloted Sales Automation as an organizational objective which was subsequently implemented across other territories o On-boarded 1 Hub distributor & 7 spokes distributors to serve vacant areas & effectively add 1260 outlets in the process Key Achievements • Played an instrumental role in achieving the Best Unit of the Year Award at the Annual Conference out of 10 units• Effectively managed marketing spends & bolstered the distribution network to record 12% growth in ’11 over previous year • Increased share in CSD by ~4% & LRB by ~3% over the previous year by opening new accounts and retaining key accounts• Identified development of new talent into the PepsiCo Culture by inducting and training 3 new CEs• Registered a jump in Cooler scores from 38% to 45% & acknowledged as the Highest Growing TDM in Mumbai in ’10 out of 5 territories• Spearheaded the implementation of Systems & Processes as per the Company policy & uplifted the Process scores to Positive

Hyderabad Area, India

► Led a team of 8 Sales Officers, 22 Distributors and 1 Depot to generate a turnover of INR 30 CR/year ► Honoured with appreciation from VP - HR for demonstrating innovation in building blocks for sales development► Achieved growth in value of >16% over the previous year & registered highest monthly value of business worth INR 3.4 CR in Oct ‘09

Orisa, India

▣ Leadership & Team Management‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ► Supervised a team of 4 Sales Officers & 44 Distributors to initiate Super Distributor Network from scratch for increasing rural coverage► Appointed 4 super distributors with 50 sub-distributors under each to lead the operations for up-country distribution & expansion ▣ Key Achievements ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ► Increased value of business by 10% over previous year through the super distributor model for boosting penetration in cities► Conceptualized & conducted 400+ demonstrations across towns and villages to promote ACT II popcorn and Sundrop oil► Secured an 80% growth in ACT II Popcorn & launched Sundrop Peanut Butter across 200 outlets & Sundrop Goldlite Oil across 370 outlets

Jharkhand, India

▣ Leadership & Team Management‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ► Led a team of 2 Sales Officers, 36 Active Distributors & 1 Depot to conceptualize, pilot & spearhead deployment of alternate channel► Directed country-wide operations in alternate channel development through distribution expansion by wholesale activation ► Proactively launched new products & monitored the results to develop a framework for nationwide launches► Formulated sales strategy to place ACT II in the wholesale market & developed a pricing strategy to increase penetration ► Designed & executed promotional activities for ACT II Popcorn ▣ Key Achievements ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾► Secured ~80 outlets as part of wholesale activation & achieved an overall growth of 345% for ACT II popcorn ► Attained highest ever sales of ACT II Popcorn in the months of November, December & January via robust BTL activities► Obtained the highest throughput from demos across the country of 300 boxes per demo in a rural village ► Bagged appreciation from CEO & National Sales Manager for leading the country on wholesale activation out of 18 territories

Mba, Marketing

Be, Electronics And Communication

Activities and Societies: Chairman, IEEE SRKNEC Chapter Sports Secretary, Secretary, NSS - SRKNEC

Ssc, General