Senior Business Analyst
Current- Managed Pay-Per-Click campaigns for leading brands across the skincare, healthcare, and hair care sectors, demonstrating a deep understanding of diverse market needs and consumer behavior.
- Oversaw advertising budgets exceeding 30 lakhs, efficiently allocating resources across major platforms including Meta, Google Ads, Amazon, optimizing spend for better ROI
- Devised data-driven advertising strategies, resulting in a 30% boost in overall sales and 15% improvement in CTR
- Execute SEM (across bidding, ad copy and landing page optimization) and Paid Social campaigns (across Facebook, Instagram)
- Manage an increasing Performance budget, optimize and scale campaigns against tight granular KPIs