• Led technical solutions selling with focus on range of confectionary & bread mixes, improvers, fruit preparations, creams, bakery fats and flours.• Maximizing business opportunity by building relations with customer at different levels, proposing solutions that exceeded customer needs with focus on offering “product basket”.• Customize portfolio by application, account type and country by analyzing market drivers.• Drove customer engagement through concept showcase, tradeshows and product education.• Lead engagement with professional industry associations in KSA and UAE to strength brands and portfolio awareness. • Identified market trends and unmet customer needs for innovation projects, portfolio gaps for NPD.

• Manage all aspects of customer relationship - technical support, training, forecast, contracts for key account.• Develop from concept to launch bread & cake mixes, improver blends • Contributed to growth of 2.8M AED by collaborating with various internal and externalstakeholders.• Arranged innovation seminars with new market trends demonstration, quality & cost optimization opportunities.• Compiled success stories for digital marketing, prepared visit reports and project briefs.

Alfa Laval is a leading global supplier of equipment to the food and beverage industries.• Owned full P&L responsibility for 4.5 MEUR of process solution sales in food, beverage, and hygienic industries in MENA, Levant, Iran & Pakistan.• Developed regional strategic business to drive 10% growth by distributor network and direct sales.• Contributed 1.05 MEUR by developing key accounts plan that aligned various global teams with customer expectations and by negotiating complex project contracts while guarding against risks. • Led regional Tetra Pak® Alliance; co-developed activity plan and customer pricing guideline.• Lead complex contract and price negotiations with Key Accounts in collaboration with different business units and Legal Affairs.

• Represented Tate & Lyle starches, natural high-intensity sweeteners, soluble fiber, Oat beta-glucan & hydrocolloids bend; to bakery, snacks and beverage customers in MENA.• Developed and executed sales strategy with clear revenue goals using, matching buyer’s journey and focused sales campaign in customers clubbed by industry.• Arranged innovation seminars with new market trends demonstration, shared quality & cost optimization opportunities and supported plant trial to solve challenges.• Identified and added new specialty ingredient suppliers to Transveritas portfolio. • Maximized sales and profitability by clubbing products from different principles.• Worked closely with suppliers to ensure orders are processed and shipped accurately.

Bimbo Bakeries USA is biggest baking company in USA known for brands like Sara Lee, Arnold, Thomas and Entenmanns with 50+ bakeries located across USA. • Launched 15 plus new bakery products from generating ideas to launching of different types of breads, sweet good and snack which added 2.6 MUSD in new revenue.• Trained production team on new recipes, set technical specifications and assisted troubleshooting.• Executed multiple cost optimization projects like, replacing enzymes, reducing emulsifiers, optimizing preservatives and fiber substitution that captured total saving of $1 Million.• Created replacement for guar gum that addressed critical shortage saving USD 3.7 MUSD annually.• Developed key ingredients specification to ensure product met desired target cost, quality and performance attributes.• Awarded “R&D Commitment award” 2011 & 2013 for outstanding R&D contribution to the company.• Assisted with packaging development and key product features communications strategy.

• Developed distributor network in Middle East and India to sell efficiently Citri Fi® in various applications, including bakery, gluten free, prepared foods and processed protein.Partial list of clients: Nestle, Rich Corporation, Pinar, Tat, Nabil, McDonalds, and General Mills.• Accelerated growth in Levant, India, M.E by developing key account business.• Participated in trade shows and industry events in USA, Europe, Turkey, Jordan, India and ME.• Visited manufacturing sites, innovation seminar and plant trial to prove ingredient functionality.• Ran plant trials, product presentation and headed innovation seminar at customer site. • Identified and reported market intelligence, sales opportunities and to drive sales strategy and new products development needs as per local country and customer buying drivers.• Compiled success stories for digital marketing, prepared visit reports and project briefs.

Sweet Eddies manufactured a wide range of baked goods for Dawn Foods Products Inc®, Chick-Fil-A®, Atlanta Bread Company®, Uncle Ed’s Cookies.• Headed team of 35 personnel, managed production efficiently with tight control on input costs.• Launched 5 plus NPD and packaging changes by working with the QSR commercialization team. • Reverse engineered baking premix in-house saving over 30% in ingredients costs.• Implement improvements in the manufacturing process and machinery layout that resulted in 12% savings in labor cost.• Collaborated on upgrading packaging equipment to improve operational efficiency.• Managed Master Formula, processing guidelines, quality systems, and food safety compliance.• Led food safety initiative by Implementing AIB safety guidelines and Good Manufacturing Practices (GMPs), and establishing food safety and traceability procedures.

• Modification of wheat and soy proteins by heating; resulting in commercialization of wheat protein based analog seafood by hydrothermal treatment.

• Experience in all aspects manufacturing variety of pectin based soft confectionery products.