Ravi Shrivastava Email & Phone Number

* Establishing customer trust by responsible use of customer data and technology * Enabling privacy by design solutions* Automating, centralizing privacy and data protection through product innovation, platformization and education (Assess, attest, anticipate, innovate and educate)

Mumbai Area, India

• Building digital advertising programmatic strategies• New Business initiatives and partner management• Manage, mentor and grow the team of account managers, platform solutions managers and analyst• Ideating and suggesting tech initiative in the Ad Tech space for new innovations • Marketing campaign design, campaign management and analysis

Mumbai

- Spearhead team efforts in assisting partners in effectively deploying & maintaining partner products (Search, Search SDK, Native Ads) aimed at enhancing revenue generation- Manage administrative aspects related to finalizing/renewing agreement with partners, issuing non-disclosure agreements as well as processing agreements in internal system - Rated high for enhancing partner revenue by 30% with overall optimization lift of $50,000 in 2015- Coordinate various phases of partnership encompassing on-boarding, optimizing existing traffic, deal expansion, as well as ongoing partner support and management- Prepare & maintain operational plans, revenue forecasts based on changing market dynamics and other key metrics- Collaborate with partner teams in evaluating technical environments and network infrastructure (Mobile/Web) across key existing markets aimed at optimizing Yahoo products

Mumbai Area, India

• RTB partner integration, work collaboratively with ATDs/ITDs DSPs/SSPs• Implement, troubleshoot, and support ad serving systems and other applications and analyze support data to identify trends and communicate actionable insights to product stakeholders • Help build the team, tools, and processes needed to serve an ever increasing portion of our customer base• Expertise in technical operations and marketplace health. • Expertise in online media buying and selling, advertising technology, solutions, and ad network business models in an RTB/Exchange environment• Understanding of technical documentation and API guides. Experience in developing or directing development in web technologies

Mumbai Area, India

- Catered to ads sales management reporting and analytics tool for designing sales management and forecasting tools - Designed Mobile App for publisher reporting and campaign activity alerts- Bid predictor Application (US Patent: US20110276389 A1)- Groomed & mentored the offshore technical operation support team for supporting global markets (APAC/EMEA/US)- Collaborated with data insight teams in identifying & eliminating fraudulent traffic, Bot/algorithmic traffic on ad server traffic- Evaluated change management request on Ad serving systems, managed high priority revenue affecting incidents to ensure closure in compliance to SLA parameters- Interacted with clients for collating & evaluating requirements to align with business deliverables. Acquainted customers with new products releases, inventory opportunities, cross-channel operational effectiveness and ad serving techniques- Updated customer feedback to internal and cross-functional engineering, product and business teams for enhancing product feature and offerings- Functioned as point of contact for operational and technical customer issues across APAC, Japan and AU markets

Mumbai Area, India

- Coordinated activities of the supply quality and operation team as part of Yahoo ad system integration project [ Maktoob Integration with Yahoo]- Managed on-boarding, integration of Yahoo! properties as well as affiliate Publisher partners as part of the Yahoo! Publisher Network (YPN)- Ensured seamless operations of Yahoo! Ad Systems for maintaining consistent set-up across the network- Assessed & integrated setup of the Publisher Partner into the Yahoo! Advertising Systems

Mumbai

Developed and maintained web based application. Participated in full life cycle of software development process including requirement gathering, design, coding, testing, debugging and maintenance.Projects -• Mobile Device profiling• WAP portal management / implementation and integration• Billing operations• VAS services and product deployment• Business data analysis includes data mining / warehousing / data scrubbing• Content data management • Data management• Content data profiling and tagging

Mumbai Area, India

Professional internet services for building, managing, and advertising web sites. From creative designs to complex commercial and educational institute automation software. Projects • SEM• Email Marketing• SME domain management web services

Mumbai Area, India

Developed and maintained web based application. Participated in full life cycle of software development process including requirement gathering, design, coding, testing, debugging and maintenance. Projects -• Open source CMS (content management system)• ERP (Enterprise resource planning) Internal• Order Management System Internal• Stock Data Analysis