Gtm Strategy Lead, Founder’S Office
CurrentRefined the Go-To-Market strategy for the US market, focusing on defining Ideal Customer Profile and core market segments. Developed a comprehensive prospecting initiative, creating an end-to-end database of all US companies. Initiated and built the Sales Development Representative (SDR) channel from inception, implementing LinkedIn and email outbound strategies. Led efforts in sales enablement to enhance team productivity and effectiveness.Authored Goodera’s first volunteering quotient industry report and benchmarking tool with audited ESG reports of 150+companies