- Drove Airtel Thanks app adoption through DTH barker channel, resulting in a 0.8% increase in new user installations- Curated 360 sales campaign for Airtel Digital TV in KK & TN circles

- Curated communication strategy for different business units, resulting in a 5x reduction in customer acquisition cost through automation and calendarization.- Responsible for the growth of subscribed users on the platform, with 20% month-on-month increase in users and 5% increase in transactions through acquisition and engagement activities.- Drove governance and costing model for all campaigns, achieving less than 5 impressions per user with increased conversion.- Created data strategy for different business verticals based on cohort identification, user demographics, behavioral pattern, channel response, and user affinity.

- Liaised with business verticals to strategize multiple marketing activities and campaigns.- Planned health events and campaigns on different digital platforms, resulting in a 56% growth in transactions.- Created content and communication strategy for all channels, achieving a 7% higher click-through rate as per industry standard.

- Developed and executed brand communication strategy across all offline and online channels.- Launched a new line of event, Jazz & Malt Experiences, increasing user acquisition by 15%.- Ideated and executed marketing and sales campaigns, achieving 3x growth in transactions.- Conducted GTM planning for a premium dining membership program.- Curated and managed influencer marketing campaigns with DineoutPeDekho, QuickBytes, and #ChooseToChallenge.- Established 12+ brand alliances and strategic partnerships with high-profile brands.

- Managed Gourmet Passport/Dineout Passport social media handles, resulting in a 170% increase in user engagement.- Created brand transition strategy from Gourmet Passport to Dineout Passport, focusing on product promotion, brand awareness, and positioning.- Planned and executed members-only events and experiences, including 50+ online and offline events PAN India.