Google Play Operations

Google Play Operations

- Launched an e-commerce store at Etsy.com to sell hand-made arts and crafts - currently selling all occasion greeting cards, and notepads with plans to extend to embroidery and other e-commerce stores like Groupon, Amazon, Volusion, and Bitdazzle. - Started partnering with non-profit organizations like NOAH to supply cards for their needs, and also engaging in corporate boutiques, like at SanDisk in May-14, to sell my art work.

• Performance bonus for exemplary work on data mining and SAS coding in the first three months of the job. • Worked with the New Jersey and New York teams on the advertising and marketing campaigns for increasing the revenue with the existing customers and target new customers. • Received a lot of client appreciation in revamping an existing campaign, which resulted in the reduction of overall cost and reducing the turnaround time by a fourth. • Recognized by the Director of Campaign Operations for Opt-out Analysis, which was done on customers who opted out of HSBC bank services in the last 12 months. Provided a great insight in terms of customer’s behavior and their preferences. • Used SAS codes to extract thousands of bank customers in US, based on different parameters like location, account activity, behavior, nature of the account and personal preferences. • Responsible for producing 10-15 reports on a weekly basis, for 30 clients across multiple US locations.

• Responsible for generating 40-50 reports on a weekly basis as per the requirements from the advertising and marketing teams. Reports were analyzed on parameters like the type of card and amount of spending to offer holiday deals and discount coupons. • Coding in Mainframes and SAS to extract targeted customers for international locations like Japan, Australia and Asia Pacific.