Go Superfoods is a prominent player in the B2B superfood industry, boasting a diverse portfolio of B2C superfood brands. Part of the Humble and Solent Group that collaborates with top-tier retailers such as M&S, Tesco, Sainsbury’s, and others, developing innovative products. In this role, I am responsible for both B2B and B2C marketing strategies, content creation, photography, developing new products working with a Marketing and NPD team. My focus areas include enhancing brand image, conducting market research, managing website content, fostering strategic collaborations, driving sales, and contributing to product development. I work closely with a cross-functional team to deliver impactful results and drive the growth of various brands under Go Superfoods.

Managed social media accounts across platforms, ensuring engaging content alignment with brand values. Coordinated and planned static and video content shoots ,working with a diverse team.

Worked for more than three years with a diverse clientele that included brands from Asia, Europe, North America and Middle East in the fashion, wellness, entertainment and food and beverage industry.The experience helped me learn a lot about diverse markets, customer acquisition and develop a wide variety of skills: Organic & Paid Media, Production, Design, PR & Website

• Planned and executed Politique, a department festival attracting participation of over 50,000 students from diverse colleges. • Developed and executed marketing collateral for event, resulting in a 20% increase in attendee engagement.• Executed and managed 20+ festival events, leading a team of 30+ individuals, resulting in increased attendance by 15%.• Secured and hosted 7+ guests for departmental events and guest lectures.• Guided a team of 20+ people for the annual departmental magazine, involving design, writing, and feature development.• Collaborated with 30+ departments to ensure the smooth execution of the college fest, Symphony.

Designed the annual magazine for the department working with a team of 5+ members within a period of six months.

• Worked with a team of 10+ members.• Managed major department events under the media head.• Designed 30+ posters for guest speakers and other department events on weekly basis.• Wrote content copies for social media.• Drafted 25+ emails to be sent out to professors and guest speakers.•Answered student queries on social media account on regular basis.

Conducted local audience research to build an audience centric social media and content calendars resulting into 40% increase in new user growth. Designed and wrote creative material for maintaining social media grids and store launch.