A house of brands dedicated to creating joyful experiences for Indian homes! From chic designer drinkware and easy-to-use DIY art kits to smart, space-saving home organization solutions, our thoughtfully crafted products bring ease, creativity, and happiness to everyday living. With a strong presence in e-commerce and select offline partnerships, we seamlessly blend style, functionality, and convenience to make every home a happier, more inspired place.

Working on youth empowerment through digital upskilling.

- Heading the complete product portfolio for Fintech Software and Hardware products.- Managing end to end B2B Product Life Cycle: including ideation, product definition, functionality roadmaps and feature enhancement.- Pre-Sales support and Key Account Management for large Telco clients.- B2B Product Marketing for digital payment solutions- Customer Need Mapping & Market Research for emerging markets- Product Evangelisation & GTM workshops for Clients

Responsibility: Pan-Tanzania management of Airtel Money product portfolioProduct launch & Life-cycle management, Identifying market opportunity, Ecosystem tie-ups- Launched Mobile Money NFC payments for 300+ Merchants and 5000+ customers in Tanzania- Designed GTM strategies for NFC based M-Com Products & Services for Merchants in Tanzania- Created revenue-cost business models & pricing strategy for Mobile Payments Products- Deployed consumer pricing plan (3MN users) and agent commission (40K+ Agents) plan for Airtel Money resulting in $100K monthly saving and $400K monthly revenue increase for Tanzania market- Facilitated large enterprise partnerships for Innovative Mobile Money Merchant Payments Solution

Responsibility: Country level U&R and Trade Marketing strategies- Implemented GSM & Mobile Money Trade marketing strategies with S&D Programs & Schemes- Installed efficient voucher-tracking for countywide product availability. Voucher Sales up by 60%- Deployed schemes to drive effective brand communication at point of sale in all the key retail trade channels across Tanzania. Resulted in 20% increase ITR scores & 10% increase in channel sales- Developed loyalty program for 40,000+ AM Agents in Tz to increase Airtel Money penetration- Coordinated with S&D team for fast rollout of 60+ Airtel Money Kiosks across Dar es Salaam city- Comprehensive Data Analysis and Business Case modeling to launch Recharge Promo for dormant GSM customers Resulted in 10% uptake from target base in time span of two Months.- Monthly Analysis of GSM subscribers resulting in A/B/C/D segments - $180k monthly savings- Designed and executed one stop GSM combo bundle proposition for youth segment on multiple platforms (USSD/Vouchers). Resulted 500,000 monthly active subs

Global Management Cadre, specialised in Marketing Strategy and New Product Developmentfor Telecom

- Designed customer-centric marketing plan for retail banks in Singapore using qualitative consumer study- Worked in international cross-cultural team, conducted depth-interviews of 60 consumers of 5 diverse ethnic groups- Proposed 10 point strategy framework for a detailed marketing campaign for top retail banks in Singapore

- Presales support to sales team in 4 B2B projects worth $300k in manufacturing, financial service & CG sector- Liaison role for 16 teams to facilitate cross-team coordination in product development for better usability- Initiated usability induction & design thinking workshops to promote learning, 30+ new hires &10 managers- Proactively created ‘Task flow tool-iMap’ to reduce information asymmetry, 50% reduction in product defects