- Built an AI-powered symptom checker, increased usage by 50% through UX optimization, targeted marketing, and ML model improvements- Built AI tool for 4,000 doctors to enhance prescription generation efficiency and accuracy. Increased adoption from 30% to 60% by improving UX & providing clinical recommendations.- Tripled Apollo membership purchases through data-driven product enhancements, optimized user experience, and call center integrations- Launched B2B corporate health… Show more - Built an AI-powered symptom checker, increased usage by 50% through UX optimization, targeted marketing, and ML model improvements- Built AI tool for 4,000 doctors to enhance prescription generation efficiency and accuracy. Increased adoption from 30% to 60% by improving UX & providing clinical recommendations.- Tripled Apollo membership purchases through data-driven product enhancements, optimized user experience, and call center integrations- Launched B2B corporate health platform offering medicine, lab tests & consultations. Acquired 20+ clients, generating INR 3 crore monthly revenue.- Launched & scaled referral program, driving 8x order growth & 10L daily revenue through optimized incentives & targeted campaigns.- Led the integration of marketing automation tools to help the marketing team track and optimize campaign performance and overall effectiveness. Show less

-Responsible for maintaining and growing the conversion rate & traffic on App & website for India, US, UK, Japan, and SEA ME countries- Introduced personalized offers and experience on the web homepage to improve user experience, Homepage to listing funnel inc by 5%- Launched widgets to reduce one hop in the funnel by taking users directly to PDP from the homepage, leading to an increase in the APP funnel conversion by 5%- Mapped user journey & launched Trigger campaigns to bring… Show more -Responsible for maintaining and growing the conversion rate & traffic on App & website for India, US, UK, Japan, and SEA ME countries- Introduced personalized offers and experience on the web homepage to improve user experience, Homepage to listing funnel inc by 5%- Launched widgets to reduce one hop in the funnel by taking users directly to PDP from the homepage, leading to an increase in the APP funnel conversion by 5%- Mapped user journey & launched Trigger campaigns to bring users back in the funnel, drop off reduced by 20%- Launched email Opt-in, WhatsApp opt-in, login initiatives on the website across geo, user baseincreased by 30%- Designed & optimized landing pages for sale and **increased the conversion rate by 50%** of all pages during the sale- Launched Shake & Win, Scratch card, and OYO Q to increase user stickiness on the platform, engagement rate increased by 10%- Launched long-stay, extend stay features to inc avg room nights per booking leading to 5% inc in revenue- Awarded Top performer for Q3 for bring positive growth in platform conversion rates Show less

- Led the largest OYO sale, increased DAU from 6L to 13L & orders from 60K to 90K daily through targeted CRM, In-app, offline & online marketing campaigns- Increased bookings conversion rate by 10% MoM for App through conversion booster sales, flash sales, and improved ROI from 1.5 to 4 - Increased 20% traffic, MoM, through DAU booster sale, OYO Q, and other features & campaign- Increased engagement on the app by 10% MOM through OYO Q & Games on the homepage- Improved homepage… Show more - Led the largest OYO sale, increased DAU from 6L to 13L & orders from 60K to 90K daily through targeted CRM, In-app, offline & online marketing campaigns- Increased bookings conversion rate by 10% MoM for App through conversion booster sales, flash sales, and improved ROI from 1.5 to 4 - Increased 20% traffic, MoM, through DAU booster sale, OYO Q, and other features & campaign- Increased engagement on the app by 10% MOM through OYO Q & Games on the homepage- Improved homepage CTR by 20% through personalized content, design & offers- Launched and executed Long Stay, Future Booking, Prepay, and Extend Stay campaigns, driving 2000 daily orders. Show less

- End to end management of OYO HOME CRM campaigns contributes to 15% of monthly revenue- Doubled the CTR & Open rate of push & mailers through consistent experiments with content & product improvements - Increased sale ROI from 2 to 6 Added 11.5K new users per month - Planned & managed monthly sales, daily sales, mega sales, brand days, flash sales etc with a budget of 50 L

- Led SEM & YouTube, contributes to overall 40% new users acquisitions & 15% repeat users- Created and managed the company’s India SEM for 50+ services with 1.2 Cr monthly budget. ROAS improved from 0.3 to 1- Created & managed SEM for the first international branch Dubai with 7 services. Grew the account by 120%- Systemic YouTube experiments to supplement TVC and sales season leading to its establishment as a growth channel. Reached over 50+ Million viewers- Ideated and… Show more - Led SEM & YouTube, contributes to overall 40% new users acquisitions & 15% repeat users- Created and managed the company’s India SEM for 50+ services with 1.2 Cr monthly budget. ROAS improved from 0.3 to 1- Created & managed SEM for the first international branch Dubai with 7 services. Grew the account by 120%- Systemic YouTube experiments to supplement TVC and sales season leading to its establishment as a growth channel. Reached over 50+ Million viewers- Ideated and supervised landing page creations dashboard, launched more than 200 pages. Conversions grew by 3x - Strategised the conception of the database and in-house software to automate campaign deployment, bid adjustment and reporting processes.- Analyzed trends, did monthly planning, maintained P&L forecasts and managed activity to meet or exceed acquisition targets- Coordinated and communicated between, Product, Design, Development, Marketing and the Category teams on all search strategy needs, to educate and achieve success Show less

- Managed supply & on-boarding of professional for focused categories, contributing 30% of overall company's revenue- Awarded Top performer by VP of business development for consistently over-achieving targets MoM- Successfully managed a team of 8 people to achieve targets Mom

- On-boarded 1500+ new service professionals 1-on-1 across 15+ business categories- Responsible for professionals first success on platform thereby reducing pro churn

- Derived transactions on the website through online & offline activities- Marketing research & on-boarding for new team members

- Marketing Strategy, Customer Management, Database management.- Cold calling and lead generation- Got maximum lead among 20 interns during the internship

Digital marketing, Internal Communications and Customer Management.