Shannon Roberts Email & Phone Number

United States

United States

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Led the creation and development of a new flagship product in under 1 year, including the integration of two acquired businesses, with a market opportunity estimated at $300M.Established market segmentation, price strategy, and sales strategy for a first-to-market solution, performing internal data analysis and designing a quantitative market research plan.Drove budget and 3-year plan for the company’s first user-experience AI product, accounting for revenue cannibalization as the model shifted from pay-up-front to annual subscription.Managed a cross-functional, 70+ person team to coordinate business systems and operational readiness to ensure functional launch of product into market on schedule.Created communications strategy between multiple lines of business, executive leadership, and project teams, leading to transparent systems of collaboration and rapid resolution of conflicts.Created growth plans for 4 team members as Interim Director of Math Product Management (4 months), resulting in overwhelming positive feedback from team members and leadership about the team’s improved confidence, engagement, and ownership of their product.Reinforced the financial literacy of the Product Management team by building a revenue performance dashboard in Power BI, improving understanding and communication between Product Management and Finance stakeholders.

Boston, Massachusetts, Us

LEAD Connected Employee Development Rotation ProgramRotation 1 (Feb-Jul 2021): Core Product Management- Recommended and implemented a company-wide strategy and position around Culturally Responsive Teaching, including public communications, third party partnerships, and internal guidance, with support from Product Management, Marketing, Development, Sales, and Corporate Communications.- Led a cross-functional team to incorporate Culturally Responsive Teaching pedagogy into HMH curricula and teacher training, including a framework for ongoing projects.- Designed and delivered training on Culturally Responsive Teaching and HMH policy to internal stakeholders to audiences of 1,000+.Rotation 2 (Aug 2021-Feb 2022): Operations Change Management- Connected stakeholders from Marketing, Operations, Sales, Revenue Operations, and Customer Success to validate the end-to-end product lifecycle process, aligning stakeholders on information required, hand-off method, and process timeline.Rotation 3 (Feb 2022-Aug 2022): Professional Services Product Management- Helped create the strategic vision, product briefs, and roadmap of an innovative virtual coaching platform to support HMH’s Annual Recurring Revenue and to inform agile development, using education market trends, academic research, competitive landscape, and primary market research to inform decision-making.

Boston, Massachusetts, Us

Financial Planning & Analysis / Product Line FinanceManaged product line financials for Core K-12 Math and Science portfolios, representing $200M+ in annual revenue.Provided financial analysis and support to Product Management & Strategy team regarding the impact of their decisions around product scope, partnerships, author compensation, product configurations, and pricing to optimize and protect portfolio revenue and margins, and to ensure compliance with market and contractual obligations.Worked with Product Management, FP&A, Revenue Operations, and other key stakeholders to build and deliver all Budget, Forecast, and ad hoc financial performance requests. Tracked progress against revenue targets and provided timely information to Product Management and decision makers regarding financial performance.Supported Product Management, Corporate Strategy, and Revenue Operations teams in implementing new national subscription pricing methodology in 2020. Trained Product Management, Financial Business Partners, and Product Offering Management team in pricing rules and processes. Coordinated across multiple departments to support high-level price decisions for all K-12 products to develop cohesive price strategies and maintain profitability goals.Developed and maintained state adoption market model to inform Budget, Forecasting, 3-Year Plan, and product development strategy. Monitored market size, share trends, and forecasted revenue in collaboration with Sales Operations, Sales, and Product Management teams.Completed training for reporting capitalized expenses and operating expenses for the Engineering team on a monthly basis, representing $39M in annual investment.

Boston, Massachusetts, Us

Designed a new pricing model to transition Core K-12 products from pay-up-front to subscription; coordinated with IT to develop a new cost proposal tool for subscription sales; trained internal groups on subscription selling model, including Product Offering Management, IT, Supply Chain, Financial Business Partners, and Sales Operations. Advised Product Management on high level price decisions for all K-12 curriculums with input from Finance to develop cohesive price strategies across all products.Performed competitive benchmarking and financial analysis to support development of price strategies and sales promotions for all products.Managed annual price review process for 250,000 print and digital products, including in-depth competitive analysis and sales analysis, completed in cooperation with Finance and Product Management. Supervised pricing activities performed by 10 Analysts, including price calculations in excel-based pricing tables.Coordinated with internal IT personnel to design an automated price calculation workbook, reducing manual work hours by 50% and adding 4 automatic accuracy checks to the price calculation process.Performed quarterly and ad hoc financial analyses to inform price strategy, including sales by program and package type over time, purchasing trends by customer type, realized sales vs. potential sales, and coupon usage by curriculum, package type, and region over time.

Boston, Massachusetts, Us

Used competitive benchmarking and pricing theory to create high level pricing strategies for K-12 textbooks and executed these strategies for all new programs at an ISBN level.Completed quarterly price-yield analyses to examine profitability, including total sales by program and package type over time, actual dollar sales vs potential, and coupon usage by program over time.Managed the annual price review process for all K-12 products, including in-depth competitive analysis of front list programs completed in cooperation with Finance, Business, and Product Marketing. Trained 6 team members in pricing theory, internal pricing strategy, and pricing execution using excel-based pricing tools and templates.

Moline, Il, Us

• Used value-based pricing principles to develop and review prices for new and existing precision agriculture products, including all software, GPS, and telematics technology. • Presented all price recommendations with detailed analyses to upper management for review and approval.• Managed all updates to the pricing and structure of the precision agriculture price book, including drafting update reports and coordinating workflow with database analysts.• Pulled cost and price data from SAP to perform annual analysis of over 200 precision agriculture products.• Maintained detailed spreadsheets tracking price and feature changes to competitors’ products, to be used in all pricing analyses.• Collaborated with a team to define 9 Standard Operating Procedures for the Pricing Department and develop a 6 month timeline for completion. • Led 2 teams to write and publish 2 SOP documents ahead of schedule.• Designed and implemented a monthly training curriculum for Price and Market Analysts, including product knowledge, pricing theory, and internal workflow processes.• Contributed to a cross-functional team to analyze product alignment between Region Pricing and Parts Pricing. Personally reviewed over 220 products and recommended key products to team for review.

Moline, Il, Us

• Presented research methodology, execution, and results to visiting executives.• Completed in-depth research of advanced technology concepts and synthesized comprehensive reports.• Composed a detailed knowledge transfer report for the standard company profile report on potential partners.

Moline, Il, Us

• Collaborated with management to determine relevant metrics and designed a standard company profile report on potential partner companies.• Presented report project methodology, execution, and results to 8 managers• Researched and synthesized reports on 15 companies and presented to management.

Master Of Library & Information Science (M.L.I.S.), Accountancy

Bachelor Of Science, Accountancy