Hubspot Automation Specialist
Current• Design, build, execute and optimize marketing programs and campaigns within Hubspot and Membraine to deliver measurable results.• Create emails, landing pages, templates, forms nurture programs, lead scoring, in accordance with industry best practices and hubspot standards.• Test and QA marketing automation programs.• Manage the contact database; upload lists; maintain segmentation; uphold data hygiene standards; optimize email deliverability.• Oversee various technology integrations including CRM, webinar platforms, data enhancement tools, etc.• Conduct A/B and multivariate testing on subject lines, creative and copy tests; consistently meet or exceed ley performance indicators.• Measure, track, analyze, and regularly report on the effectiveness of programs; create projections and measure ROI.• Monitor technology developments and trends; make recommendations for adoption.
