Hubspot Automation Specialist
Current- Design, build, execute and optimize marketing programs and campaigns within Hubspot and Membraine to deliver measurable results.
- Create emails, landing pages, templates, forms nurture programs, lead scoring, in accordance with industry best practices and hubspot standards.
- Test and QA marketing automation programs.
- Manage the contact database; upload lists; maintain segmentation; uphold data hygiene standards; optimize email deliverability.
- Oversee various technology integrations including CRM, webinar platforms, data enhancement tools, etc.
- Conduct A/B and multivariate testing on subject lines, creative and copy tests; consistently meet or exceed ley performance indicators.