Shruthi Ravishankar Email & Phone Number

Bengaluru, Karnataka, In

At Curefoods India Pvt Ltd, I have spearheaded brand management for multiple brands includingEatfit, Cakezone, Rolls on Wheels, Arambam, Shareif Bhai, Olio Pizza, and HRX. My roleencompasses overseeing their positioning, social media strategy, and GTM planning. I craftcompelling messaging, collateral, and launch strategies to ensure cohesive brand developmentand market differentiation. By implementing strategic initiatives, I have enhanced brand visibilityand market penetration, resulting in a 51% increase in brand engagement through targeted socialmedia campaigns. I have also achieved a cost savings of 25-30% by negotiating and closingATL/BTL media deals, optimizing media spending while maximizing ROI. Leading cross-functionalteams, I have orchestrated successful product launches, rebranding efforts, and promotionalcampaigns, driving sales growth and enhancing merchandising effectiveness. Additionally, Icollaborate closely with the R&D team to develop innovative category and product launchstrategies, focusing on merchandising and packaging excellence. Executing high-profile eventsand campaigns with influencers like Varun Dhawan, Natarajan, and Hrithik Roshan, I havesignificantly boosted brand visibility and engagement. I have managed impactful campaigns duringmajor events such as the ICC T20 World Cup, FIFA World Cup, and Bigg Boss, achieving a 20%increase in market opportunity and enhanced brand conversions.

Gurugram, In

During my tenure at Group M – Motivator, I led strategic project management and execution,ensuring timely and successful delivery of objectives across multiple campaigns within the FaceCare category of Himalaya Wellness. I orchestrated integrated media planning that optimizedchannels and targeted audiences effectively, achieving impactful campaign outcomes andenhancing brand visibility. I managed a substantial annual media budget of 200 Crore for the Skin& Hair care category, leveraging deep category expertise to align media strategies with brandobjectives and market dynamics. I directed comprehensive 360-degree media strategiesencompassing TV, Digital, Print, Radio, Outdoors, and Activations, successfully increasing brandpresence and market share. Developing and implementing innovative brand strategies, Isignificantly boosted brand recall, affinity, and overall growth in highly competitive marketenvironments. Executing effective go-to-market strategies, I drove brand success and penetration,aligning business goals with consumer insights and market trends to achieve sustainable growth.

Mumbai, Maharashtra, In

At Madison Communication, I directed comprehensive media planning and execution forrenowned brands in the Jewellery category, including Tanishq, Mia, Caratlane.com, Zoya, andAveer. I managed and executed over 25 annual campaigns, enhancing brand visibility andengagement through strategic media initiatives tailored to diverse consumer segments.Collaborating closely with client media teams, I aligned campaign objectives and optimized mediastrategies, resulting in synchronized and effective marketing efforts. Utilizing historical data andanalytical insights, I developed data-driven media strategies aligned with brand objectives,enhancing campaign performance and ROI. I crafted annual media plans tailored to specificsegments such as Studded/Diamonds, Gold, and Fine Jewelry, focusing on targeted and festivecampaigns that resonated with the audience. Leading high-profile studded jewellery launches forTanishq, I achieved significant market impact and consumer engagement. I generated innovativebranding ideas that differentiated brands, contributing to market leadership and branddifferentiation. Conducting market analysis of branded jewellery, events, and retail categories, Itracked competitor strategies and identified strategic opportunities. Demonstrating expertise inplanning and executing media strategies across TV, Print, and Radio channels, I optimized mediaspending to maximize reach and impact. Managing a portfolio worth ₹100-₹150 Cr for TCL Group– Jewellery Division, I drove strategic alignment, client satisfaction, and sustainable businessgrowth.

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

San Francisco, Ca, Us

As a Media Buyer at Group M - Essence, I managed national and regional media buying forleading E-commerce brands Flipkart and PhonePe. I orchestrated high-impact campaigns acrossTV, radio, and print platforms, including marquee events like Big Billion Days, driving significantmarket reach and brand visibility. Coordinating and overseeing multiple campaigns, I ensured100% accuracy in performance reporting and delivered actionable insights that optimized budgetallocation and enhanced campaign effectiveness. Conducting comprehensive campaigns andcompetition analysis, I benchmarked against industry standards to identify growth opportunitiesand implement strategic improvements, resulting in a 20% increase in ROI for key campaigns. Ievaluated media deals and negotiated cost-effective contracts, leveraging strong vendorrelationships to secure advantageous terms and discounts, leading to a 15% reduction in mediaspending while maintaining high-quality placements. Developing and delivering detailedperformance reports, including weekly, monthly, and annual reviews, I focused on actionableinsights and trend analysis, ensuring data-driven decision-making and continuous campaignoptimization.

Armonk, New York, Ny, Us

At IBM, I led cross-functional teams in process improvement initiatives, reducing operational costsby 10%. I developed and implemented standardized procedures that streamlined workflow andenhanced productivity across departments. Producing detailed analytical reports and actionableinsights, I guided senior management in strategic decision-making. I conducted pre-evaluation andpost-evaluation of business operations, identifying areas for improvement and driving performancemetrics.

Bengaluru, Karnataka, In

As an Assistant Relationship Manager at Provident Housing Ltd, I implemented innovative salesstrategies that contributed to exceeding sales targets by 15% quarterly. Conducting marketresearch and competitor analysis, I identified key opportunities, resulting in the acquisition of high-value clients. I resolved customer queries and concerns promptly, maintaining a high level ofcustomer satisfaction and loyalty. Facilitating seamless transactions from pre-sales inquiries topost-delivery support, I ensured a positive customer experience throughout.

Working as an Acquisition Manager and My project is“Analyzing investor needs and designing an optimal portfolio to achieve their financial goals.”I am analyzing the customer's portfolio and suggesting them the investment avenues which would be beneficial for wealth creation. After understanding the risk appetite the following products are being suggested such as Stocks, Mutual Fund , Insurance Coverage , Bonds etc

Pgdm, Marketing & Finance

Bachelor'S Degree

Higher Secondary, Biology/Biological Sciences, General

Education record