Thought LeadershipBuild client business through proposals, research designs and case studiesQuestionnaire design, Analysis plan, data analysis and final presentation to address clients' brand requirements and take forward the brand's strategic goals.Knowledge LeadershipTraining and Orientation of all the proprietary tools for the new employeesBuilding the client business through cross selling and case studies

Client ServicingAccount (PL, Revenue) managementThought leadership by delivery strategic brand insights and recommendations. Knowledge leadership by acting as a trusted advisor to the client on brand and ad evaluationPeople Management by mentoring, training, orientation and recruitment of the required team

- Maintaining relationships with their identified clients, ensuring that their needs are being met and that they are receiving appropriate levels of service, in collaboration with the HCS / GAD on those accounts- Owning the management of revenue budgets set for those clients in close collaboration with the HCS / GAD- Acting as liaison between the Client and MB on all business-related issues- Developing individual job costs, monitoring job costs throughout a project and ensuring profitabilityday to day involvement with projects for his/her clients, including interpretation, development of recommendations and presentation of findings- Identifying & developing new business opportunities amongst existing clients and outside the existing client base with guidance from HCS / GAD- Management of staff in the team: o training and career development of staff o annual evaluations and monitoring of progress of staff under management- Aligning with HCS / GAD to ensure all procedures and policies are adhered to in the team or office

People Leadership• Provide support to senior team members as required and guidance to junior team members• Contribute to the overall smooth running of the team Client Leadership•Act as an liaison between the Client and MB on project-related issues with supervision, ensuring that their needs are being met•Day to day involvement with client projects, including questionnaire design, liaison with project management, data analysis, interpretation and development of recommendations, preparation of presentations of findings, liaison with CSS•Developing presentation skills, including looking for best possible ways to present the information/graphics•Marketing knowledge and application to working relationships with clients Business Leadership•Develop individual job costs, monitor job costs throughout the project and ensures profitability.•Work on/drafts and attends business pitches/proposals with management team. Thought Leadership•Build and develop a good working knowledge of key tools and techniques Identifies patterns in the data, applies logic checks, looks for a story in the data, hypothesizes about the findings, thinks about what the conclusions in the data might mean and the implications are.

Client Leadership•Act as an liaison between the Client and MB on project-related issues with supervision, ensuring that their needs are being met•Day to day involvement with client projects, including questionnaire design, liaison with project management, data analysis, interpretation and development of recommendations, preparation of presentations of findings, liaison with CSS•Developing presentation skills, including looking for best possible ways to present the information/graphics•Marketing knowledge and application to working relationships with clients Thought Leadership•Build and develop a good working knowledge of key tools and techniques Identifies patterns in the data, applies logic checks, looks for a story in the data, hypothesizes about the findings, thinks about what the conclusions in the data might mean and the implications are.

• NIELSEN-CERTIFIED ADVANCED ANALYTICS PROFESSIONAL• Contribute to client projects by conducting research on relevant business issues in the US consumer industry. • Single point of contact for the onshore & offshore team on all project related queries.• Pull data for assigned account and prepare information for client presentation.• Conduct analysis/presentations on US industry trends – New product tracking, Consumer/Shopper Diagnostics, Brand Health and Competitor Analysis, Trend Analysis, Forecasting.• Business objective setting, research design flow, analysis, actionable insights and opportunity analysis through client interactions.• Conduct one-on-one and small group training with clients data basics.

Client : Texas Instruments, Houston TX• Worked in the Automated Embedded Controls (AEC) department, Product Engineering Solutions (PES) Services.• Primarily involved in the front end activity of designing processor chips (FPGA Technology) for automotive and mobile applications. • Involved in cross functional activities as an interface between front-end and back-end teams.• Streamlined processes by writing TCL scripts that considerably reduced man hours spent on activities in the preliminary design phase.• Made formal presentations to clients on project status and progress.