. Developed the retail segment dashboard which serves as a comprehensive tool for distilling the bank’s performance in products and services which also tracks the customer dynamics,encompassing the acquisition of new customers and the attrition rate.. Through interactive charts and graphs,the user can effortlessly navigate through the dashboard to discern trends and identify seasonality. Developed a comprehensive demographic analysis deck aimed at enhancing the bank’s understanding of its customer base by delving into ethnic and racial composition..Assisted in gathering pertinent data for the client’s new branch expansion Initiative focusing on demographic insights for the targeted region.