- Designed digital collateral for up to 8 accounts, including social content, ads, and various marketing assets with up to 500 creatives designed monthly- Built social media strategy for multiple clients by crafting content and calendars around audience behaviours leading to 12% uptick in engagement- Liaised directly with client POCs to deliver high-quality designs efficiently, presenting strategies, incorporating feedback, and ensuring all deliverables met client expectations leading to improved client satisfaction and strong relationship-building.- Leveraged emerging trends and top-performing content formats to design assets that maximized organic engagement, amplifying client reach and driving up to a 9% increase in audience engagement across social media platforms.- Enhanced internal workflows and team efficiency by setting up and optimising systems on Notion, increasing cohesion and ease of use for design and strategy teams to collaborate effectively.

- Analyzed the brand, the industry, and the target audience using quantitative and qualitative data to provide insights into the market- Formulated a comprehensive communication strategy for platforms such as Instagram, Facebook, Pinterest, and WhatsApp to connect with the audience in a meaningful and engaging way- Built a brand communication framework including persona, archetypes, brand voice, etc. to ensure consistency in all future marketing and communication endeavors- Grew the brand's social media presence using organic and paid strategies which led to an increase in engagement rate by over 60%- Directed a series of photoshoots involving different models, themes, and concepts in order to best represent the brand's aesthetic direction and visual language.

- Managed up to 8 accounts including Microsoft, Glaxo Smith Kline, UCB, Philips, and Harper Collins- Analyzed daily market trends to produce comprehensive recommendations for up to 10 platforms including Instagram, Facebook, Twitter, Linkedin, Pinterest, and YouTube- Identified opportunities for trendjacking and community engagement through platform monitoring- Liaised between 30+ internal stakeholders to ensure effortless collaboration for creatives- Harnessed Sprinklr to collate data for online reputation management to take action on social listening objectives- Improved project approval rate by up to 30% and reduced collateral delivery time by 1.5x.

- Designed content strategies, wrote creative copy, and assisted in the production of up to 30 pieces of content daily- Built editorial calendars based on data-backed strategies to extend content reach by 45%- Assembled reports on growing content avenues for new media platforms and executed 8-10 test projects to assess the viability of such opportunities for community building, brand reach, discoverability, and audience engagement- Increased organic engagement to up to 45% leading to a boost of up to 250% of the average monthly sales