Shruthi Venkatesh Email & Phone Number

Bangalore Urban, Karnataka, India

- Designed digital collateral for up to 8 accounts, including social content, ads, and various marketing assets with up to 500 creatives designed monthly- Built social media strategy for multiple clients by crafting content and calendars around audience behaviours leading to 12% uptick in engagement- Liaised directly with client POCs to deliver high-quality designs efficiently, presenting strategies, incorporating feedback, and ensuring all deliverables met client expectations leading to improved client satisfaction and strong relationship-building.- Leveraged emerging trends and top-performing content formats to design assets that maximized organic engagement, amplifying client reach and driving up to a 9% increase in audience engagement across social media platforms.- Enhanced internal workflows and team efficiency by setting up and optimising systems on Notion, increasing cohesion and ease of use for design and strategy teams to collaborate effectively.

Bengaluru, Karnataka, India

- Analyzed the brand, the industry, and the target audience using quantitative and qualitative data to provide insights into the market- Formulated a comprehensive communication strategy for platforms such as Instagram, Facebook, Pinterest, and WhatsApp to connect with the audience in a meaningful and engaging way- Built a brand communication framework including persona, archetypes, brand voice, etc. to ensure consistency in all future marketing and communication endeavors- Grew the brand's social media presence using organic and paid strategies which led to an increase in engagement rate by over 60%- Directed a series of photoshoots involving different models, themes, and concepts in order to best represent the brand's aesthetic direction and visual language.

Gurugram, Haryana, India

- Managed up to 8 accounts including Microsoft, Glaxo Smith Kline, UCB, Philips, and Harper Collins- Analyzed daily market trends to produce comprehensive recommendations for up to 10 platforms including Instagram, Facebook, Twitter, Linkedin, Pinterest, and YouTube- Identified opportunities for trendjacking and community engagement through platform monitoring- Liaised between 30+ internal stakeholders to ensure effortless collaboration for creatives- Harnessed Sprinklr to collate data for online reputation management to take action on social listening objectives- Improved project approval rate by up to 30% and reduced collateral delivery time by 1.5x.

Chennai, Tamil Nadu, India

- Designed content strategies, wrote creative copy, and assisted in the production of up to 30 pieces of content daily- Built editorial calendars based on data-backed strategies to extend content reach by 45%- Assembled reports on growing content avenues for new media platforms and executed 8-10 test projects to assess the viability of such opportunities for community building, brand reach, discoverability, and audience engagement- Increased organic engagement to up to 45% leading to a boost of up to 250% of the average monthly sales

B.Des, Communication Design

Bachelor'S Degree, Communication Design