Shruti . Email & Phone Number

Delhi, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai

Handling one of the Biggest Account of TIS, supported by 15+ team membersServing as the Primary Point of Contact for clients, spread across America, UK and Northern Europe, to manage the Portfolio of Key Account through Project Reviews, Client Management and Up-selling / Cross-selling of servicesSupporting the Sales Team through needs identification, solution recommendations, proposal development through to order winCoordinating with Sales/Proposal Team to gather appropriate information on marketplace and competition activities for negotiations to successful closureResponsible for strategic people management, leading teams of senior specialists, allocating work based on skill-sets and experience and assessing performance against defined key result areas. Measured and analyzed parameters such as conversion ratios, retention ratios, business projections etc. to facilitate strategic decision-making.Responsible for New Business Growth and Marketing Efforts within the Key account to meet strategic plans and objectivesAnalyze customer’s organization, culture, structure, key decision makers and decision making process.Driving key operational metrics including rate realization, resource utilization, productivity, defect density and client satisfaction.

Chandigarh Area, India

Worked with the Marketing team for Positioning a New Product in consumer marketMeasured Distribution Penetration and Executed BTL Activation with Retailers for new Verka productConducted a city-wide Customer and Retailer Satisfaction Survey for Verka productsVisited 400 Dairy and Grocery Shops and interacted with Retailers to gather Brand InsightsAnalyze both qualitative and quantitative aspects of Verka like Products Availability, Brand Awareness and Brand PerformanceMarket Analysis for the major competitors in Fast Moving Consumer Goods SectorMade Strategic Recommendations to Marketing Manager based upon research findingsDesigned effective questionnaires based on activity objectives and market knowledge

Noida Area, India

Marketing of new Thomson Reuters products in diversified technical areas Identifying Potential Customers and Setting Up Pricing for service variants related to the new work productsPromoting Thomson Reuters’ flagship and proprietary database Derwent World Patent IndexBundling existing work products with strategic insights to ensure client retentionPatent Profile Alert for US, Europe, Japan and Australia based clientsLiaising with the production team to incorporate changes in profiles and ensure timely product deliveryPreparing SOW for new clients, maintain project tracker and quality control of the deliverableEnd-of-year revision of classification codes in existing alerts/watches, including The State of Innovation Report, based on Technology Concordance Table and DWPI Manual Code Revision

Chandigarh Area, India

Worked along with the Business Development team for Licensing out/ Technology Transfer of PatentsImplementation of projects and assuring the final deliverable qualityPatent Profile Alert for US, Europe, Japan and Australia based clients

Chandigarh Area, India

Prior Art searching accross multiple domainsExecuted Projects related to Patentability Search, Patent Invalidation, Patent Infringement, Clearance Search,Innovation Advisory, Whitespace Analysis,Landscape and Patent Drafting

Master Of Business Administration (M.B.A.), Marketing, 5.17/ 8

Activities and Societies: Shadow member of X-Ops, Operations Committee Of XIMB(2014-15). • Shadow member of Social Responsibility Cell.

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering

Activities and Societies: Core Member Of "E-Club"- Electronics Club. Vice President Of Anti-Ragging Committee. Secured 2nd position.