With over 20 years of experience in the insights and analytics field, I am a seasoned growth marketing expert who helps businesses unlock their full potential. Most recently, I was a Principal/ VP and Head of Insights at KKR Capstone, the operational improvement team of KKR, one of the world's leading investment firms. I provided insights and analytics support to KKR's portfolio companies, helping them achieve operational excellence and profitable growth. I am passionate about delivering actionable and impactful insights that drive strategic decisions and customer-centric solutions.In my previous role as an Associate Partner and Senior Expert at McKinsey & Company, I co-founded and led the Agile Insights group, a cross-functional team that partnered with cutting-edge research vendors to offer innovative and agile insights and analytics services to clients across various industries. I focused on consumer, real estate, financial services, tech, and private equity sectors, and conducted qualitative and quantitative research to identify opportunities for growth, segmentation, branding, and customer loyalty. I also led several segmentations that combined attitudinal and behavioral data, and implemented them at apparel, consumer products, tech, real estate, financial services and healthcare clients. I leveraged my skills in growth marketing, market research, and strategy to deliver high-quality insights and recommendations that enhanced client performance and satisfaction.