From aspiring defense officer to brand manager at a thriving D2C startup, my journey has been anything but conventional. As one of the founding team members of Hyppy Lifestyle, I’ve worn many hats—customer care, operations, social media & PR, new product development—each role adding a new layer to my understanding of what makes a brand resonate with its audience.Today, I work in shaping Hyppy's creative direction, ensuring that our home decor products aren't just items but stories that are an extension of the customers that make their house a home. At Hyppy, every day is an opportunity to innovate. Whether it’s launching new products, fine-tuning our social media voice, or coming up with the next big sale, I thrive on the challenges and excitement that come with startup life. Grateful to be part of a team that feels more like family, I’m always excited to see where this journey takes us next.