Shruti Ingle Email & Phone Number

South Mumbai, Maharashtra, India

Partner Communication• Creating Communication on Brand, Product, and other Marketing initiatives for Partners• Briefing Creative agencies• Content Creation and Syndicating Communication on different Digital Platforms like the NIMF Marketing App and NIMF Wealth Connections• Adaptation of the mainline creatives in the Partner Communication elements• End-to-end Responsibility of the NIMF Marketing App (UI/UX, Content –branded and unbranded, lead transfer, CRM, and overall profitability)Internal Communication• Developing new creatives for Internal communication for departmentslike HR, Operations, Business Excellence, etc.• Developing creatives for Sales Contests for the IFA / ND / BND / Alternate channelsWebsite Management• Content ownership of the Non-logged-in section of the Mutual Fund Website• Overall UI/UX of all the Websites of the Listed Company (NAM India) and subsidiary businesses (AIF/PMS/International)• Coordination with IT, Business Excellence, and Vendor Teams as required for the same

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai Area, India

•BRANDING: Create a powerful brand equity through cost effective and innovative communication tools/channels Focus on exploring all inventories of BOI to enhance brand presence in Branches Handled IAP Campaign in 8 tier-2 cities of Maharashtra Designed Facebook posts of BOI AXA Mutual Fund for Bank of India FB Page•MARKETING: Support all NFO launches Ensure visibility for the brand and organization through effective and innovative use of BTL and ATL platforms Creating and executing inter-organisational contests for sales associates for boosting sales during NFO Weekly/Monthly reporting & updating of corporate PPT•COMMUNICATIONS: Ensure wide publicity for all fund launches through effective use of various media (print/digital) Ensure innovative use of all communication media like Website, e-mailers, factsheets, etc to disseminate our message Proposed Media Center, WhatsApp Business and official Social Media accounts of the organization•DIGITAL: Revamping of the website from www.boiaxa-im.com to www.boiaxamf.com a user friendly website compatible with multimedia devices. Maintaining monthly digital hygiene of www.boiaxamf.com as per regulatory norms Initiated YouTube Channel of BOI AXA Mutual Fund Introduced SIP Calculator on official website of BOI AXA Mutual Fund Proposed & designed new transaction flow as well as the webpage designs for online transaction portal (www.invest.boiaxa-im.com) Maintaining the brand image throughout financial portals such as Café Mutual & Value Research Carrying out the changes in mobile UI/UX of the website Creating new micro site for visually impaired people as per SEBI circular

Mumbai Area, India

• Create a powerful brand equity through cost effective and innovative communication tools/channels • Focus on exploring all inventories of BOI to enhance brand presence in Branches• Designed Facebook posts of BOI AXA Mutual Fund for Bank of India FB Page• Support all NFO launches• Ensure visibility for the brand and organization through effective and innovative use of BTL and ATL platforms• Weekly/Monthly reporting & updating of corporate PPT• Ensure innovative use of all communication media like Website, e-mailers, factsheets, etc to disseminate our message• Revamping of the website from www.boiaxa-im.com to www.boiaxamf.com a user friendly website compatible with multimedia devices.• Maintaining monthly digital hygiene of www.boiaxamf.com as per regulatory norms• Maintaining the brand image throughout financial portals such as Café Mutual & Value Research

Mumbai

• Market Research.• Content writing for E-commerce websites.• Strategist for social media marketing• Handling & Making Social Media Pages.• Product based technical writing.• Making info-graphics for company websites using Photoshop and Adobe Illustrator • Video editing for YouTube.

Andheri West

My responsibilities include:• Market Research• Content writing, Facebook advertising• Strategist for social media marketing• Database management• Handling the database of the SMEs• Marketing on social media• Organising & Helping in event scheduling.

Chandivali

- Business development- Callings and fixing meeting with the clients- Meeting clients- Brainstorming session on their major clients- Database Management & Handling

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Computer Science

Education record