Shruti Khanna Email and Phone Number

Played an ‘internal entrepreneur’ role – expanding the business from inception to top-5 trading company in Indian marketStrategy formulation:• Responsible for business planning and long term strategy formulation for the company• Course corrected the company strategy from ‘mass’ to ‘class’, resulting in substantial improvement in profitabilityBusiness development:• Lead business development effort for the entire portfolio• Anchored several ‘defining’ initiatives in company’s history viz. introduced KOHLER High end products first time in the Indian market, that aligned with company’s ‘customer centricity’ valuesSales and Marketing:• Grew the sales consistently beating the industry average growth• Conceived and executed several marketing initiatives viz. Architect visits to brand factories to build brand awareness and loyalty, seminars to bring leading architects, designers to common platform etc.Stakeholder management:• Developed excellent network of real estate developers, designers and architects across India market; relationship and equity in the market has translated in 60-70% sales coming from repeat customers• Maintained strong relationship with key international vendors e.g. Villeroy & Boch, KOHLER, hansgrohe, THG, ORIGINALSTYLE, Duravit• Groomed and mentored various teams in the organization, creating a motivated and productive workforce

• Headed Business development in Western India for Veneta Cucine• Instrumental in doubling the sales of a venture in ‘Beauty and Wellness’ industry within a short span of 1 year by increasing foot falls and establishing ties ups with corporates, call centers etc.• Anchored ‘franchise relationships’ in Western India region for Thyrocare Technologies