Shruti Kotbagi Email & Phone Number

Pune, Maharashtra, India

Content Marketing:Designed content marketing strategies for various platforms, enhancing brand awareness and message clarity.Website UI/UX:Assisted in designing and testing the website's UI/UX, creating a more user-friendly website.Social Media:Managed social media marketing and affiliate content, boosting engagement and campaign effectiveness.Company Profile:Developed a one-page company profile for onboarding, successfully integrating new partners.Financial Operations:Verified and processed financial transactions and referrals, ensuring accurate and timely processing.Customer Support:Communicated with customers, resolving queries and issues, leading to higher satisfaction and sales.Email Marketing:Implemented email marketing campaigns, increasing customer engagement and conversion rates.SEO:Executed SEO tasks, improving search engine rankings and website traffic.Collateral Design:Designed marketing collateral using freelancing platforms, enhancing brand visibility and engagement.

Pune, Maharashtra, India

- Optimized off-page activities like social bookmarking, directory submission, forum posting, blog commenting, article submission, link building, yahoo answers, Quora, guest posting which helped improved the ranking of the web pages.- Optimized on-page activities like keywords placing, adding or revising the content, heading, sub heading, internal linking, image alt text, that helped web pages content to rank higher and to drive more traffic. - Hands on experience with tools like Ahref, Google Analytics, Moz, SEMrush, keyword planner, search console.- Classifying, Analyzing and examining on powerful keywords to drive the most valuable traffic.- Evaluating keywords and SEO techniques used by the competitors- Helping the content team in the creation of high-quality, informative SEO content and On-page optimization- Making SEO strategies and implementing it to get results.- Proficient check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement- Collaborated with others within the marketing department to managed SEO strategy and monitored daily performance metrics to understand SEO strategy performance.- Competitor's analysis and keeping up with the new trends of SEO.- Regular social media posting of webpages, articles, blogs which helped spread brand awareness to wider audience.

Pune Area, India

-Formulated and successfully executed marketing strategies to promote/maintain brand image and increase sales in 6 countries - UK, France, Germany, Russia, Dubai & India. This resulted in over 100 new international customer sales in less than 1 month.-Periodically analyzed social media platform data, prepared detailed reports and presented findings to senior management for strategizing future marketing campaigns.-Increased company productivity by identifying and on boarding partner agencies for SEO management, social media strategy & creatives design through market survey, interviews and assignments. Served as the primary link between Atmantan and vendors, and oversaw all outsourced activities.

Pune Area, India

-Translated marketing needs from internal management into marketing requirements, communicated to external vendors, and managed them to ensure marketing collaterals are created for advertisements and promotions.-Drove the design and development of the website for subsidiary company Keona Organic Products to display products and associated details, that went live.-Developed from scratch, monthly company newsletters comprising of layout, artwork & content that were shared with clients to provide updates and promote the resort. This resulted in increased sales.

Pune

-Developed strong customer relations by managing client’s Online Reputation Management (ORM). -Periodically created detailed marketing reports by gathering & analyzing social media data. Presented findings to client to evaluate performance and identify improvements for future campaigns.-Developed proficiency in social media analytics for various platforms Facebook, Instagram, Twitter, Google My Business, Pinterest.-Supported social media marketing strategy for clients by recommending ideas for social media posts.-Responsible for selecting 2 winners from over 1,000 applicants by bench marking entries against eligibility criteria.

Pune , India

-Conducted detailed market research on client's product and communicated findings to them.-Interacted with clients to understand problems in existing marketing campaign & promotional activities.-Developed new marketing requirements & planned future marketing campaigns to solve client problems. -Analyzed competitor advertisements to identify differentiating keywords for use in client’s campaign to increase customer engagement and enrollments.

Pune Area, India

-Taught 30 students studying in year 8 through year 12, with 100% pass rate.-Developed creative learning methodologies in line with curriculum that utilized songs, videos & games to make the learning process more engaging and fun.

Post Graduation Diploma In Management, Marketing

Bachelor Of Commerce - Bcom, Business/Commerce, General