Shruti Singla Email and Phone Number
As the Founder and CEO of Cabin Comfy, I have embarked on a journey to transform men’s fashion by creating premium business casuals and transitional wear that blends elegance, comfort and functionality. The idea for Cabin Comfy emerged from a desire to simplify wardrobe choices for modern professionals, offering versatile clothing that adapts seamlessly to their dynamic lifestyles. Our vision is to empower men to express confidence and individuality through timeless, inclusive and sustainable fashion.With a diverse background spanning production, marketing and e-commerce, I have developed a well-rounded skill set to tackle challenges across the fashion industry. From managing apparel production and swatch development to optimizing processes and driving online sales through strategic cataloging and marketing, each role has equipped me with valuable insights into building brands that prioritize quality, innovation and customer engagement.While my experiences have provided me with a strong foundation in the industry, I see growth as a continuous journey and remain committed to learning, evolving and embracing new challenges to deliver meaningful impact and excellence.Looking ahead, I am focused on scaling Cabin Comfy as the go-to destination for timeless, versatile menswear that reflects the aspirations of modern professionals. I aim to combine creativity, functionality and sustainability to set new benchmarks in men’s fashion while building a community of empowered professionals.Let’s connect to explore opportunities, exchange ideas, or collaborate in shaping the future of fashion and e-commerce innovation.
Cabin Comfy
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FounderCabin Comfy Jan 2024 - PresentChandigarh, Chandigarh, IndiaAs the Founder and CEO of Cabin Comfy, I lead the strategic direction and operations of the brand, overseeing key areas such as website development, financial management, marketing and social media. With a solid foundation of hands-on experience and a strong understanding of each of these domains, I ensure that all aspects of the business align with our mission to provide premium menswear for the modern professional.My focus is on creating a seamless user experience through an intuitive and visually engaging website that reflects our brand's premium ethos. I manage our financial strategy to drive sustainable growth while laying the groundwork for future expansion. I oversee our social media strategy, focusing on building brand awareness and fostering meaningful engagement with our audience. By crafting authentic content and strategically positioning Cabin Comfy in the digital space, I ensure that the brand connects with our community and establishes a strong presence in the lives of today’s professionals.My goal is to establish Cabin Comfy as a recognized leader in premium menswear, known for blending sophistication with everyday comfort. As we grow, I am committed to continuous improvement, leveraging my expertise to scale the brand effectively and deliver exceptional value to our customers. -
Production ExecutiveShantanu & Nikhil May 2023 - Aug 2023Noida, Uttar Pradesh, IndiaORDER EXECUTION Swatch Development and Approvals: Developingswatches for customized orders and gettingapprovals.Customized Order Execution: Executed production formenswear and womenswear.Effective Inter-department Communication: Withprocess and floor teams for procurement of fabrics, trimsand correct order execution.PRODUCTION EXECUTIONEnsuring timely production process execution:Overseeing the actual production process, includingcutting, stitching, finishing, and packaging of garments while keeping quality in check.COST REDUCTIONpreparing cost sheets, monitoring production costsand finding ways to optimize production processes toreduce wastage and improve efficiency.
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Buying Assistant Manager & Production ExecutiveAditya Birla Fashion And Retail Ltd. Nov 2022 - Aug 2023Delhi, IndiaWorked with ABG divisions- JAYPORE and Shantanu & Nikhil. -
Buying Assistant ManagerJaypore Nov 2022 - Apr 2023New Delhi, Delhi, IndiaVENDOR MANAGEMENTOnboarding new vendors for E-commerce website.Effectively managing & communicating with existing vendorsfor new products/collection launch & resolving their queries.CATALOGINGLaunching new brands, brand collections &optimizing the existing product catalogue throughimproved listings on Jaypore’s Website.MARKETINGPreparing Mailers & Curations: Promoting brands andtheir products by cross selling on the website throughevent launches based on a theme or product category.INVENTORY MANAGEMENTUpdating inventory, pricesand discounts from time to time on the website fordifferent brands with effective communication. Doingthe Quality check and Rejections.DATA ANALYSISAnalyzing sales and marketing reports: To filter outbest performing products/ brands and improving theother products with better marketing/ optimization toincrease sales. -
E-Commerce ExecutiveKapsons Group Jan 2022 - Jul 2022Sahibzada Ajit Singh Nagar District, Punjab, IndiaE-COMMERCE EXECUTIVEEliminating Risk: Removed the risk of account deactivation by fixing various violations and improving the overall health of the account.E-commerce Marketing: Planning, creating, executing & managing ad campaigns on Amazon & Flipkart.Graphic Design: Designed and executed marketing content for e-commerce portals.Boosting Sales: Optimizing listings and ad campaigns to boost overall sales by almost 50%.BRAND MANAGEMENTE-Commerce Cataloguing: Listing & updating products. Raising brand awareness and driving growth.Graphic Design & Social Media Management: Ideating, planning, designing and executing content for social media- Instagram.Sales & Merchandising: Identifying opportunities for improvement, coordinating brand production and marketing strategies for online and offline.Styling: Apparel styling and shoot management for ecommerce and social media. -
Retail Operations AssociateInditex Jun 2021 - Jul 2021Ambience Mall, GurgaonOperating POS system and cash management.Operated RFID associated retail equipment.Assisted shoppers with any queries and concerns giving them a delighted shopping experience
Shruti Singla Education Details
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Fashion Business (Merchandising & Marketing) -
Dav College, ChandigarhBusiness/Commerce, General -
8.6 Cgpa
Frequently Asked Questions about Shruti Singla
What company does Shruti Singla work for?
Shruti Singla works for Cabin Comfy
What is Shruti Singla's role at the current company?
Shruti Singla's current role is Founder & CEO - CABIN COMFY | Premium Menswear | Business Casual & Transitional Wear | Crafting Timeless, Versatile Styles for the Modern Professional | Pearl Academy | Designer - Marketer | Ex- ABFRL.
What schools did Shruti Singla attend?
Shruti Singla attended Pearl Academy, Dav College, Chandigarh, Bharatiya Vidya Bhavan's, Bharatiya Vidya Bhavan's.
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Shruti Singla
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