Digital Acquisition Specialist
Current- Responsible for developing and executing strategies to acquire customers through digital channels, including managing paid advertising campaigns, optimizing search engine visibility, and analyzing data to refine tactics.
- Achieved a 25% increase in organic website traffic, leading to a remarkable 35% growth in website sales.
- Drove a substantial increase in keyword coverage from 13k to 15k+, with over 350 keywords now prominently ranking in top 3 on Google focusing on Core, Brand and Category pages by Conducting in-depth keyword research to.
- Undertook a meticulous analysis and revamping of on-page meta-data, including title tags and image alt tags, across clients' websites. Additionally, played a pivotal role in shaping internal link structures and.
- Employing a strategic funnel approach and AIDA model in crafting ad copies for Meta ads, prioritizing business expectations while maintaining a minimum ROAS of 5.
- Diligent effort and strategic optimization, Google Ads PMax has become a star performer, boasting a CTR exceeding 10% and consistently achieving a ROAS above 7, making it the highest revenue generator among all.