Shruti Thapli Email & Phone Number

Newbridge, County Kildare, Ireland

Responsible for developing and executing strategies to acquire customers through digital channels, including managing paid advertising campaigns, optimizing search engine visibility, and analyzing data to refine tactics.• Achieved a 25% increase in organic website traffic, leading to a remarkable 35% growth in website sales.• Drove a substantial increase in keyword coverage from 13k to 15k+, with over 350 keywords now prominently ranking in top 3 on Google focusing on Core, Brand and Category pages by Conducting in-depth keyword research to uncover untapped opportunities, subsequently developing strategies to optimize crucial on-page SEO elements such as page titles, headings, URLs, and anchor text.• Undertook a meticulous analysis and revamping of on-page meta-data, including title tags and image alt tags, across clients' websites. Additionally, played a pivotal role in shaping internal link structures and actively contributed to the creation and regular updates of sitemaps.• Employing a strategic funnel approach and AIDA model in crafting ad copies for Meta ads, prioritizing business expectations while maintaining a minimum ROAS of 5.• Diligent effort and strategic optimization, Google Ads PMax has become a star performer, boasting a CTR exceeding 10% and consistently achieving a ROAS above 7, making it the highest revenue generator among all platforms.• Pinterest Ads surged, maximizing sales with an impressive ROAS of 25. By prioritizing idea pins and lifestyle images, created an inspiring platform for users, driving significant returns

County Dublin, Ireland

-Proactively managed the website, social media, and SEO -resulted in an increase in app downloads from 8000 to 13k+ and the number of companies registered grew from 40 to 80+.-Run successful Facebook paid advertising campaigns including lead generation which resulted in a 60% increase in monthly reach with valuable qualified leads monthly.-Managed other tasks like planning events and shoots with the team for social media content which resulted in growth of Instagram followers from 1500 to 2300 in 3 months which led to 35% higher conversion rates and getting new users.

Bangalore Urban, Karnataka, India

-Expanded Pinterest followers from 2k to 20k in 6 months and traffic from 6 to 10 million which led to 85% higher conversion rates organically.-Led data-driven decision-making by conducting an in-depth analysis of campaign metrics, audience behavior, and conversion paths.-Developed a Rich pin on Pinterest which went viral with 2 million views, resulting in 110× traffic visits.-Created comprehensive customized monthly performance reports that included key metrics to provide actionable recommendations for continuous improvement.-Top ranking keywords in Google were more than 40k like "Home Interior Design", "Room Design", "Modular Kitchen" with proper keyword strategy and SEO techniques.

-Maintained clients' online presence, and ensured that their products and services were effectively communicated to their target audiences.-Created, developed & and implemented effective paid search strategies.-Managed all the social media accounts for clients on Facebook, Instagram, Twitter, and LinkedIn.-Experienced with uploading products on Amazon and running paid campaigns to get leads and conversions.

Dehradun, Uttarakhand, India

I was responsible for creating an extensive online presence by brainstorming the most effective strategies with creative content & and analyzing the performance. Closely monitored On page and Off page activity including Social Media Handling of all channels.Handled various e-commerce website including retail and grocery products and updated them all online via Wordpress .

Dehradun, Uttaranchal

Started as an intern and gradually took up the roles and responsibilities of a Digital Marketer. I Managed Social media profiles of the company - (Facebook/Instagram/Twitter/LinkedIn)and On-page and off-page activities with SEO-rich content creation to increase traffic and conversions.Client Website Management- http://www.pranikhealth.com/ (Ayurveda Website -Health)

India

Master In Digital Marketing And Analytics, Digital Marketing, A

3 Months Course, Digital Marketing, A

Activities and Societies: PracticalCovering Wordpress,Photoshop ,PPC,SEO,SMM etc .

Bca, Computers, A

Activities and Societies: Modelling,Assistant Diretor,Cultural management

Education record