Role: Restructured the User Experience and Brand Communication for the multiple products by Procol ∙ Directed collaboration videos for Procol and it’s vendor partners∙ Restructured the User Interface and Experience for Agribid, an all-in-one bidding software ∙ Redesigned the logistics mobile application by Procol∙ Managed projects on Commodity Orders for the Procol Dashboard

Role: Collaborating with schools to strategise and create a better curriculum for students∙ Creating and implementing a curriculum focused on pedagogic development in English∙ Improving children’s ability to communicate in written and spoken English

Role: Led a team of 8 including Designers, Content Writers and Social Media Managers to create digital campaigns for companies from various sectors: - Ceramics: One of the largest tile manufacturers in the Indian sub-continent - Hospitality: A collection of contemporary luxury 5 star boutique hotels in India- Sports: An Indian professional football club based in Delhi, India- Sports: One of the biggest runners club in India - F&B: Organic Food and Beverages Company based in Delhi, India- Luxury: One of the official distributors of Rolex in India- Liquor - An Indian company that manufactures industrial alcohol, Indian Made Foreign Liquor (IMFL), country liquor and fertilisers.• Created the visuals and content for the social media network of all the clients• Worked towards specific promotional and festive campaigns for all products• Fulfilled the digital, print and event requirements of the clients to help develop their brand image

Role: Establishing a new brand under the agency for Fashion and Lifestyle products. • Started a brand called 'Baefikre' using the agency’s internal resources• Designed the merchandise and other products to be sold under the brand• Created the social media accounts and designed the content for the same in order to push the sales• Conducted product shoots for social media marketing and the website• Executed the printing and production of the merchandise• Created and executed the product packaging• Developed a network for Influencer Marketing to help create a niche audience for the products• Reviewed customer complains and led the team to consider the same during production• Conducted regular quality checks to maximise sales

Role: Designing and modifying the User Interface and Experience Design for the e-commerce platform. • Modified the frontend and backend softwares to more user friendly versions through changes in the User Interface. • Introduced ‘Visual Filters’ on the Web and Mobile app for better customer understanding• Worked on multiple UI structures for potential influencer stores