Leading business efforts, managing key brands and the supply of men's wear category. - Tailored omnichannel strategy and implementation for brands to plug loss of sale at stores and instrumented omnichannel enabled brand owned website.- Partnered cross functionally with teams such as operations, marketing, tech, finance to manage end-to-end lifecycle of brands on commerce platform and evaluate brands for upselling solutions.- On boarding brands and getting the content and inventory live as a single point of contact as well as managing 3rd party integrations related to eCommerce (such as POS, ERP).- Co-owned marketing plans for the brands (Inventory & catalog driven) and scheduling promotion plans resulting to increase in order volumes, increased brands portfolio and category depth.

 1 of 16 selected out of 105 applicants through four rounds involving creative writing, design, branding & PR assessments Responsible for comprehensive branding, literary blog coverage and designing of over 20 events in a span of an year Selected as SPOC of M-Power FMCG Conclave hosting 14 delegates through interactive sessions, case & panel discussions Part of 6-member admissions team responsible for social media promotions, student queries and conducted 10 city meets Undertook around 30 guest interviews for PR & Pratibimb publications & responsible for digital media & branding of TAPMI

Worked as a Marketing Intern at BookEventz over two months of April-May, 2017. Project Description Enhancing user experience to improve conversion rates by user-friendly design, incorporating additional features and user engagement techniques.Responsibilities  Created website design feature for 4 events through comprehensive benchmarking of 6 competitors Created 50+ SEO optimised webpage content covering 8 occasions, 12 services, 11 venues at 2 cities Content marketing with 5 website content pages, 5 blog posts and designed 13 mails for email marketing Redesigned user dashboard with improved features & incorporated USPs for around 400 venues

My role as a category manager includes interaction with various departments like sourcing, merchandising, IT, analytics, imagery, design, marketing etc. to meet the time to market and an optimal conversion rate. The nuances of my job include out of stock fabric management, image approval, content approval (comprising cost, material, description), liquidation through various channels, visualmerchandising (managing landing pages as well as filters), design and fabric optimization etc. The end aim is to deliver the product of best quality and to minimise delay in the process.Role  Coordination with various departments like sourcing, merchandising, IT, analytics, imagery, design, marketing etc. to meet the time to market and an optimal conversion rate Identified the bottleneck & led 5-member imagery team to manage visual merchandising & on-site images Undertook drastic overhaul through ERP implementation and target setting to clear the backlog in imagery Comprehensively reponsible for accessories category from design, ratings to QC for new and exisiting SKUs Carried out of stock fabric management, color & fabric cloning of SKUs as part of merchandising team Managed on-site content comprising costing, material details, description, color etc. of 15 SKUs each day Performed liquidation of inventory stock through e-commerce channels like Flipkart, Homeshop18, AmazonRecognition Brought down time to market from 60 days to 10 days by clearing the bottleneck in the process  Selected to lead 5-member imagery team to improve its effectiveness based on past performance Helped in in improving conversion rate from 7 lakh/day to 12 lakh/day as part of 13 member team