Shruti Iyer Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

● Leading the Key Opinion Leader (KOL) development and engagement program for India● Working on establishment of Centre of Excellence for PAN India● Marketing Associate for Blood Gas, Immunoassay and Transcutaneous Monitoring System for India● Plan and drive new product launches. Cross collaborate cross functionally to to drive impactful launch.● Use market research data to conceptualise marketing and product promotion strategies for existing and new products● Develop… Show more ● Leading the Key Opinion Leader (KOL) development and engagement program for India● Working on establishment of Centre of Excellence for PAN India● Marketing Associate for Blood Gas, Immunoassay and Transcutaneous Monitoring System for India● Plan and drive new product launches. Cross collaborate cross functionally to to drive impactful launch.● Use market research data to conceptualise marketing and product promotion strategies for existing and new products● Develop Scientific promotional tools to establish brand as a knowledge partner Show less

Mumbai Area, India

- Marketing In-Charge for Flow Cytometry and Life Sciences Product portfolio in India- Designed the Business strategy and launched FISH Probes for Diagnostics and Research Segment- Working on Business Canvas and strategy for NGS and Microarray Business launch for India- Managed and executed promotional plans, marketing presentations, E Seminar/ Webinar plans and lead generation- Contributed towards development and execution of strategic and tactical marketing plans to drive the… Show more - Marketing In-Charge for Flow Cytometry and Life Sciences Product portfolio in India- Designed the Business strategy and launched FISH Probes for Diagnostics and Research Segment- Working on Business Canvas and strategy for NGS and Microarray Business launch for India- Managed and executed promotional plans, marketing presentations, E Seminar/ Webinar plans and lead generation- Contributed towards development and execution of strategic and tactical marketing plans to drive the sales growth- Engaged in Business strategy planning for Product launches in Asia Pacific (APAC) region- Handled Marketing for CD4 HIV Monitoring System, Project for National AIDS Control Organization (NACO) a division of Ministry of Health and Family Welfare, Government of India- Created product promotion plans and marketing initiatives to increase brand awareness. Provided oversight and collaboration through excellent documentation, organizational, analytical and communication- Forecasted sales numbers and product profitability to determine ideal strategies- Achieved 150% growth of NACO (Government of India) Flow cytometry business- Won Tender from the Ministry of Health (MoH), Govt Of India for 108 CD4 Instruments and 6.5 Mn CD4 Tests in 2019- Worked as a primary resource for launching the Customer Relationship Management System (CRM) and Business Intelligence  Member of Corporate Communication Team representing India Show less

Mumbai Area, India

• Country representative of Regional Marketing and Corporate communication Team. • In charge of the Business Intelligence and Customer relationship Management project. • Produce and circulate regular analytical reports for continual performance tracking of the Customer Relationship (CRM) strategy to relevant stakeholders.• Complete and continual tracking of database segmentation and identify key customer groups according to their interest and values.•… Show more • Country representative of Regional Marketing and Corporate communication Team. • In charge of the Business Intelligence and Customer relationship Management project. • Produce and circulate regular analytical reports for continual performance tracking of the Customer Relationship (CRM) strategy to relevant stakeholders.• Complete and continual tracking of database segmentation and identify key customer groups according to their interest and values.• Reporting the lead number on a monthly basis to the senior management and taking corrective actions whatever required along with managing the marketing budget.• In conjugation with the Product Management Team, ensure the customer database is optimized in the development of marketing messages and the growth of profit.• Developing and executing marketing programs using an integrated approach including branding, direct mail, web advertising, sales collateral materials, promotions and events to create a sales opportunity pipeline across India.• Management representative of Quality Management/Process, ISO Documentation for Sales and Marketing. Show less

Mumbai Area, India

As a Customer Support / Business Development Executive I am responsible for -- Managing and developing sales at the customer level for complete range of Reagents and instruments- Achieving the assigned sales budgets, initiate cold calls to find prospects within assignedterritory; convert the leads profitably on time.- Building strong positive relationship with customer and monitoring customer profile and newdevelopments to ensure retention of present sales.-… Show more As a Customer Support / Business Development Executive I am responsible for -- Managing and developing sales at the customer level for complete range of Reagents and instruments- Achieving the assigned sales budgets, initiate cold calls to find prospects within assignedterritory; convert the leads profitably on time.- Building strong positive relationship with customer and monitoring customer profile and newdevelopments to ensure retention of present sales.- Continuous update of customer data, competitor data, management of entire territory data and its usage to increase sales and improve service.- Making accurate, rapid cost calculations and providing customers with quotations.- Understanding, coordinating and responding to the technical queries and aspects of the customers.- Allocation of the field staffs. - Accomplishes department and organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Show less

Pune Area, India

Banglore, Karnataka

TraineePlant Tissue CultureRecombinant DNA TechnologyPolymerised Chained ReactionImmunology

Bachelor'S Degree, Biotechnology

Activities and Societies: Publicity Head - Students Council , Event Head in College Festival

Diploma In Industrial Biotechnology, Biotechnology

Education record

Activities and Societies: President - Science Club