Shruti Iyer

Shruti Iyer Email and Phone Number

Marketing Partner - Product Insights at Radiometer, A division of DHR Holding India Pvt. Ltd @ Radiometer
denmark
Shruti Iyer's Location
Mumbai, Maharashtra, India, India
About Shruti Iyer

Dynamic, visionary team player having an experience in the field of Medical Diagnostics, combining extensive technical, analytical and interpretative skills with application experience.With an excellent organizational, communication and interpersonal skills manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and helping the management on maximizing business relationships and creating an environment where customer support and service can flourish.Specialties : New Business Development, Key Account Management,Customer Relationship Management, Market Development and Sales Effectiveness.

Shruti Iyer's Current Company Details
Radiometer

Radiometer

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Marketing Partner - Product Insights at Radiometer, A division of DHR Holding India Pvt. Ltd
denmark
Website:
radiometer.com
Employees:
2131
Shruti Iyer Work Experience Details
  • Radiometer
    Marketing Partner - Product Insights
    Radiometer Jul 2022 - Present
    Mumbai, Maharashtra, India
    ● Leading the Key Opinion Leader (KOL) development and engagement program for India● Working on establishment of Centre of Excellence for PAN India● Marketing Associate for Blood Gas, Immunoassay and Transcutaneous Monitoring System for India● Plan and drive new product launches. Cross collaborate cross functionally to to drive impactful launch.● Use market research data to conceptualise marketing and product promotion strategies for existing and new products● Develop… Show more ● Leading the Key Opinion Leader (KOL) development and engagement program for India● Working on establishment of Centre of Excellence for PAN India● Marketing Associate for Blood Gas, Immunoassay and Transcutaneous Monitoring System for India● Plan and drive new product launches. Cross collaborate cross functionally to to drive impactful launch.● Use market research data to conceptualise marketing and product promotion strategies for existing and new products● Develop Scientific promotional tools to establish brand as a knowledge partner Show less
  • Sysmex Asia Pacific
    Assistant Product Manager - Flow Cytometry
    Sysmex Asia Pacific Apr 2018 - Jul 2022
    Mumbai Area, India
    - Marketing In-Charge for Flow Cytometry and Life Sciences Product portfolio in India- Designed the Business strategy and launched FISH Probes for Diagnostics and Research Segment- Working on Business Canvas and strategy for NGS and Microarray Business launch for India- Managed and executed promotional plans, marketing presentations, E Seminar/ Webinar plans and lead generation- Contributed towards development and execution of strategic and tactical marketing plans to drive the… Show more - Marketing In-Charge for Flow Cytometry and Life Sciences Product portfolio in India- Designed the Business strategy and launched FISH Probes for Diagnostics and Research Segment- Working on Business Canvas and strategy for NGS and Microarray Business launch for India- Managed and executed promotional plans, marketing presentations, E Seminar/ Webinar plans and lead generation- Contributed towards development and execution of strategic and tactical marketing plans to drive the sales growth- Engaged in Business strategy planning for Product launches in Asia Pacific (APAC) region- Handled Marketing for CD4 HIV Monitoring System, Project for National AIDS Control Organization (NACO) a division of Ministry of Health and Family Welfare, Government of India- Created product promotion plans and marketing initiatives to increase brand awareness. Provided oversight and collaboration through excellent documentation, organizational, analytical and communication- Forecasted sales numbers and product profitability to determine ideal strategies- Achieved 150% growth of NACO (Government of India) Flow cytometry business- Won Tender from the Ministry of Health (MoH), Govt Of India for 108 CD4 Instruments and 6.5 Mn CD4 Tests in 2019- Worked as a primary resource for launching the Customer Relationship Management System (CRM) and Business Intelligence  Member of Corporate Communication Team representing India Show less
  • Sysmex Asia Pacific
    Sr. Executive - Marketing
    Sysmex Asia Pacific Jul 2015 - Mar 2018
    Mumbai Area, India
    • Country representative of Regional Marketing and Corporate communication Team. • In charge of the Business Intelligence and Customer relationship Management project. • Produce and circulate regular analytical reports for continual performance tracking of the Customer Relationship (CRM) strategy to relevant stakeholders.• Complete and continual tracking of database segmentation and identify key customer groups according to their interest and values.•… Show more • Country representative of Regional Marketing and Corporate communication Team. • In charge of the Business Intelligence and Customer relationship Management project. • Produce and circulate regular analytical reports for continual performance tracking of the Customer Relationship (CRM) strategy to relevant stakeholders.• Complete and continual tracking of database segmentation and identify key customer groups according to their interest and values.• Reporting the lead number on a monthly basis to the senior management and taking corrective actions whatever required along with managing the marketing budget.• In conjugation with the Product Management Team, ensure the customer database is optimized in the development of marketing messages and the growth of profit.• Developing and executing marketing programs using an integrated approach including branding, direct mail, web advertising, sales collateral materials, promotions and events to create a sales opportunity pipeline across India.• Management representative of Quality Management/Process, ISO Documentation for Sales and Marketing. Show less
  • Immunoshop
    Business Development Executive
    Immunoshop Jun 2014 - Jun 2015
    Mumbai Area, India
    As a Customer Support / Business Development Executive I am responsible for -- Managing and developing sales at the customer level for complete range of Reagents and instruments- Achieving the assigned sales budgets, initiate cold calls to find prospects within assignedterritory; convert the leads profitably on time.- Building strong positive relationship with customer and monitoring customer profile and newdevelopments to ensure retention of present sales.-… Show more As a Customer Support / Business Development Executive I am responsible for -- Managing and developing sales at the customer level for complete range of Reagents and instruments- Achieving the assigned sales budgets, initiate cold calls to find prospects within assignedterritory; convert the leads profitably on time.- Building strong positive relationship with customer and monitoring customer profile and newdevelopments to ensure retention of present sales.- Continuous update of customer data, competitor data, management of entire territory data and its usage to increase sales and improve service.- Making accurate, rapid cost calculations and providing customers with quotations.- Understanding, coordinating and responding to the technical queries and aspects of the customers.- Allocation of the field staffs. - Accomplishes department and organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Show less
  • Mitcon Biotechnology & Pharmaceutical Center
    Project Trainee
    Mitcon Biotechnology & Pharmaceutical Center Dec 2012 - May 2013
    Pune Area, India
  • Shreedhar Bhats Laboratory
    Research Trainee
    Shreedhar Bhats Laboratory Jun 2012 - Jul 2012
    Banglore, Karnataka
    TraineePlant Tissue CultureRecombinant DNA TechnologyPolymerised Chained ReactionImmunology

Shruti Iyer Skills

Biotechnology Molecular Biology Business Development Immunology Sds Page Recombinant Dna Technology Team Management Key Account Management Plant Tissue Culture Elisa Pcr Dna Extraction Bioinformatics Gel Electrophoresis Cell Culture Market Development Leadership Recombinant Dna Crm Western Blotting Product Management Sales Effectiveness Genetic Engineering Fermentation Technology Protein Purification Allocations Product Marketing Medical Diagnostics Allergy

Shruti Iyer Education Details

  • Sies Gradute School Of Technology
    Sies Gradute School Of Technology
    Biotechnology
  • Mitcon Biotechnology & Pharmaceutical Center
    Mitcon Biotechnology & Pharmaceutical Center
    Biotechnology
  • Don Bosco School
    Don Bosco School

Frequently Asked Questions about Shruti Iyer

What company does Shruti Iyer work for?

Shruti Iyer works for Radiometer

What is Shruti Iyer's role at the current company?

Shruti Iyer's current role is Marketing Partner - Product Insights at Radiometer, A division of DHR Holding India Pvt. Ltd.

What schools did Shruti Iyer attend?

Shruti Iyer attended Sies Gradute School Of Technology, Mitcon Biotechnology & Pharmaceutical Center, Don Bosco School.

What are some of Shruti Iyer's interests?

Shruti Iyer has interest in Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Health.

What skills is Shruti Iyer known for?

Shruti Iyer has skills like Biotechnology, Molecular Biology, Business Development, Immunology, Sds Page, Recombinant Dna Technology, Team Management, Key Account Management, Plant Tissue Culture, Elisa, Pcr, Dna Extraction.

Who are Shruti Iyer's colleagues?

Shruti Iyer's colleagues are Hanne Andersen, Dr Shraddha Vaidya, Torben Craner, Martin Aigner, 谈怡雯, Vedant Patel, Camilla Raun Methling.

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