Shrutik Manwatkar Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

Thriving on the challenge of exceeding goals across people, clients, and the organization, I'm a passionate Senior Account Manager with a proven track record of success. I currently manage a team delivering cross-industry digital marketing solutions for clients in BFSI, OTT, & Ecommerce.Here's what I bring to the table:Strategic Leadership: I guide and mentor my team to develop and execute high-performing digital marketing campaigns across various channels, leveraging my deep… Show more Thriving on the challenge of exceeding goals across people, clients, and the organization, I'm a passionate Senior Account Manager with a proven track record of success. I currently manage a team delivering cross-industry digital marketing solutions for clients in BFSI, OTT, & Ecommerce.Here's what I bring to the table:Strategic Leadership: I guide and mentor my team to develop and execute high-performing digital marketing campaigns across various channels, leveraging my deep understanding of current trends and best practices.Data-Driven Results: I utilize data analytics to identify growth opportunities, optimize client campaigns, and deliver measurable results. This has led to consistently exceeding client retention rates (>80%) and driving strong MBR, QBR, and YBR.Financial Acumen: I have a keen eye for financial responsibility, having overseen budgets exceeding ₹4 Crore per month.Client Success Focus: I build strong relationships with clients by partnering with them to understand their needs, create customized growth strategies, and provide ongoing performance reporting and analysis.Change Management Expertise: I successfully navigated a complex app migration & domain change for a large OTT client operating across 10 countries, ensuring a smooth transition and maintaining client satisfaction. Show less

Performance Marketing Powerhouse with Global OTT and E-commerce ExperienceI spearheaded digital marketing campaigns for a leading OTT platform across 10+ countries. Deeply immersed in the AVOD (Ad-Supported Video on Demand) landscape, I strategized to maximize average video views (AVV) and video minutes per user (VMU) while minimizing cost per install (CPI).Managing a cumulative budget exceeding $3.2 million, I expertly navigated channels like Search, Google Display Network (GDN)… Show more Performance Marketing Powerhouse with Global OTT and E-commerce ExperienceI spearheaded digital marketing campaigns for a leading OTT platform across 10+ countries. Deeply immersed in the AVOD (Ad-Supported Video on Demand) landscape, I strategized to maximize average video views (AVV) and video minutes per user (VMU) while minimizing cost per install (CPI).Managing a cumulative budget exceeding $3.2 million, I expertly navigated channels like Search, Google Display Network (GDN), and YouTube. My collaborative spirit fostered a strong team environment, producing insightful reports and presentations that informed divisional strategies. A natural leader, I successfully motivated teams to consistently achieve and surpass project goals.Transitioning to an E-commerce platform, I prioritized maximizing Return on Ad Spend (ROAS) and driving purchases. I spearheaded rigorous campaign optimizations, resulting in a phenomenal 72% uplift in ROAS. Leveraging my expertise in Google Merchant Center (GMC), I optimized product feeds for enhanced ad relevance and campaign performance. Additionally, I utilized the power of Google Analytics 4 (GA4) to conduct in-depth customer journey analyses, uncovering valuable product insights. Show less

Adept Performance Marketer with a comprehensive grasp of Google Ads, Apple Search Ads, and campaign types encompassing App Installs, Search, Display, and YouTube. Proven ability to optimize campaigns across platforms to maximize ROI and user acquisition. Possesses deep expertise in AppsFlyer for mobile app attribution and leverages advanced Excel techniques for data analysis and insightful reporting.

Bachelor Of Engineering - Be, Computer Engineering

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