Shrutik Manwatkar Email & Phone Number

I'm a passionate and results-oriented digital marketing leader with a proven track record of exceeding client expectations. I thrive on leveraging data-driven strategies to unlock growth opportunities and guide high-performing teams across diverse industries, including BFSI, OTT, and Ecommerce.My expertise lies in:✔️Strategic Leadership: I effectively mentor and lead teams to develop and execute data-driven marketing campaigns across various channels, maximizing return on ad spend (ROAS) and exceeding client goals.✔️Data-Driven Optimization: I possess a strong analytical mind and utilize insights from platforms like Google Analytics 4, Google Ads, Meta Ads, AppsFlyer, and SKAN to inform strategic decision-making and campaign optimization.✔️Financial Acumen: I have a keen eye for financial responsibility, having successfully managed budgets exceeding ₹4 Crore per month.✔️Client Success Focus: Building strong relationships with clients is key. I partner with them to understand their needs, create customized growth strategies, and deliver ongoing performance reporting and analysis.Throughout my career, I've spearheaded successful initiatives such as:🏅Increased platform advertising efficiency by 72%, resulting in a significant uplift in ROAS.🏅Strategically managed a cumulative ad spend of over $8.2 million across various channels.🏅Developed and published a highly impactful case study showcasing exceptional results, leading to a measurable increase in user video engagement for an OTT client and winning the "Most Popular Case Study" award from Google.🏅Successfully implemented SKAN 3.0 for precise measurement and optimization of iOS campaigns.🏅Utilized data analysis to gain deeper customer journey insights and inform campaign optimization strategies for an e-commerce platform.🏅Have successfully managed, maintained sanity and supported during App migration & domain change for an OTT client operating in 10 geographies.🏅I'm a continuous learner, passionate about staying ahead of the curve in the ever-evolving digital marketing landscape. I believe in fostering a collaborative and positive work environment.