Shruti Mishra Email & Phone Number

London, England, United Kingdom

• Part of several key accounts, including Costa Coffee & Monzo (social), Visa (content), & Meta (B2B)
• Conducting deep dives into culture, audiences and media to mine insights that inform brand strategy, especially in the digital and social space.
• Interpreting data and presenting them with brevity and clarity
• Using insights to write compelling creative briefs and working in synergy with the creative team to bring new ideas to life
• Intra-agency responsibilities: Part of DEI council, organising knowledge-sharing sessions with team, representative at industry events, working on thought leadership opportunities
• Working on new business pitches and award entries

Leeds, England, United Kingdom

• In the Communications and Engagement department.
• Writing and editing content for the university's website, press releases and social media (Twitter,in particular) for Research and Innovation stories
• Executing social media campaigns and making performance reports through Sprout Social,Google Analytics and Hootsuite
• Managing content calendar, web pages and project management tools

• Executed brand campaigns for companies, notably Airbnb, KitKat, Royal Enfield, MG Motors,Singapore and Abu Dhabi Tourism- Strategised and pitched ideas, wrote articles, presented decks, and worked withmultiple teams.
• Created social media posts alongside in-house and SEO content for the website- Generated interesting and informative content to appeal to the Gen Z and millennialtravel community, primarily on Instagram and Facebook
• Key point of contact for influencer marketing- End-to-end collaboration, involving on-boarding, interviewing, and partnering forbrand campaigns
• Carried out community outreach activities such as conducting university workshops, social mediatakeovers, responding to user queries and managing community forum and content

• Wrote and edited scripts and curated visual assets for videos for virtual learning
• Wrote promotional content for other video projects - Collaborated with a multi-national team of content strategists to achieve deliverables

• Handling various aspects of operations and events for international travellers
• Conducted events, planned tours, performed customer service tasks
• Managed the hostel’s social media presence, primarily on Instagram

Reviewed and edited manuscripts as part of editorial team besides assisting the marketing manager with promotional content for upcoming releases

• Operations: Led a team as part of Outgoing Global Volunteer Department, sending over 100students on international internships. Attended leadership conferences and formed relationships tofacilitate these volunteer.
• Content and Design: Assisted with online and on-ground publicity of the organisation andopportunities, such as managing social media and delivering workshops at universities

Master'S Degree, Communication And Media, Pass With Distinction

- Recepient of Head of Masters Full Scholarship from the School of Media and Communication. - School and Course Rep. - Modules include.

Bachelor Of Arts - Ba, English Honours, First Class

Activities and Societies: - Head of the English Student Association - Editor-in-chief of department magazine Litscape and annual anthology.

Education record