Shruti Shah Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

• Managed the programming lifecycle of 5K+ content assets across movies, news, and live segments; collaborated with operations, design, and marketing teams to drive content launch and promotion, increasing app watch time by ~50% YOY o Conducted viewer market sizing and analyzed app-usage data based on 10 parameters to optimize the content library o Prepared watch-time projections for new content assets, creating launch strategy for 1K+ movie releases• Created roadmap and go-to-market strategies, with a team of 4, for the launch of 5 new products such as MX Live and Subscription Videos, helping increase subscription revenue by 53%• Collaborated with designers to improve content artwork and app interface to enhance user experience and content discovery, driving ~ 100% increase in click-through-rates• Conceptualized and launched branded content for 2 clients, meeting their watch-time need within ~85% of target time

Mumbai Area, India

• Managed a book of business with 25+ clients from the consulting & financial services industries, generating $400K revenue o Designed and conducted research workflows to facilitate due diligence, investments, publications, fundraise, and market entry decisions for 100+ projects o Formulated a system to swiftly identify and match experts with clients to conduct 2K+ consultations, driving 100% client retention and ranking as top 2 revenue contributors (in a team of 20) month-on-month• Built relationships with senior professionals from ~50 industries, onboarding ~200 subject matter experts including the ex-Directors of leading Indian companies in the aviation, automobile, FMCG, and textile industries • Mentored & trained 5 new hires to inculcate company best practices and workflows, helping them consistently exceed targets• Reviewed and assembled weekly reports for the team of 20, publishing them to the senior management across APAC offices

Mumbai, Maharashtra, India

• Assembled research and industry analysis for project innovation, increasing efficiency in the distribution network by ~20%• Analyzed purchase data to recommend improvements in customer journey, increasing customer retention by ~10%• Streamlined marketing processes to improve efficiency of new product sales, reducing delivery time by ~25%

Mumbai Area, India

Taking ownership of branding and PR for media platforms. Extensively involved with digital research, media profiling, and press outreach.

Mumbai Area, India

Formed and managed a team of 30+ members. Ideated and executed 10 events and Spearheaded sponsorships and marketing tie-ups for events.

Mumbai Area, India

A key part of the marketing and outreach of one of its kind education products, as part of which reached out to 250+ potential customers. Associated with individuals to build a dedicated community to revolutionize Indian education. Managed a team of sales officers.

Diploma In Marketing Management, Marketing

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Head of Department YuvaHashtag'17 - Gaming and Informals Event head Vaayu'15 - Innovations Committee member.

Hsc, Commerce, 90%

Activities and Societies: Committee Member Kshitij'13 - Hospitality