‘Thinker by trade and doer by heart’.A well-experienced creative individual with a demonstrated history of working in the broadcast media industry. An integrated communication professional. Skilled in Copywriting, Storytelling, Integrated Marketing, Advertising, Digital Marketing, and Brand Positioning. Professionally I have garnered the skill-set and experience to interpret cultural and social trends pertaining to clients’ business making me extensively brand savvy and strategically foolproof. My stint in the communications industry has given me the opportunity to collaborate with some of the world’s leading brands across a number of sectors including hospitality, Banking, Healthcare, Technology, Automobile, Entertainment, Social Media, CSR, and Consumer luxury. For me, corporate communication and brand building involves partnering with the client & creative teams, understanding their vision, providing the right solution. These brand experiences have been translated into brand campaigns, brand empowering initiatives, PR worthy campaigns, corporate communication campaigns, digital campaigns, and social interactions.I strongly believe in the power of communication and how they impact people and brands.Defined roles I've held:• Copywriting • Content Creation• Ideating and Execution • Content marketing & strategy• Social media marketing & strategyKey Interests: • Brand Communications • Campaign Ideation • Content strategy • Content innovation • Content management • Social media management• Digital Marketing • Thought leadership