Shruti Suman Email & Phone Number

Limassol, Cyprus

Limassol, Cyprus

- Spearheading the business initiative to establish a research-based UX Practice in the company- Developing UX Research Methodology, processes, and tools to support business requirements- Working directly with senior business stakeholders and product owners to convert business requirements into research opportunities- Evaluating research requirements and defining methodolgy for UX Research - unmoderated usability tests, user interviews, expert review, card sorting etc.- Conducting strategic user research with customers across the globe, uncovering valuable insights into user behavior patterns and differences- Analysing research data to provide actionable insights for product improvement and innovation- Training and guiding UX Designers and Product Owners on iterative UX research and testing

1. Lead Instructor for HFI's globally acclaimed CUA™ and CUA™ UX certification programs:- Conducted 1500+ hours of corporate training sessions, for audiences across Europe, Middle East, India, South Africa, Malaysia and Singapore.- Specialized in imparting knowledge on Interaction Design, Design Psychology, Design Thinking, Research Methodologies, and UX Design.- Trained people who come with a large range of work experience (freshers to 15+ years); and a variety of roles such as UX designers, Product Owners, Project Managers, Business Analysts, Marketing executives etc.- Consistently received top-rating for knowledge and teaching ability, from course participants across locations and cultures.2. Guest Faculty at Design Schools:- Developed and conducted multi-session courses on ‘Self-Exploration & Reflection’ and ‘Empathy based Design for Social Change’ at ISDI-Parsons School of Design & Innovation.- Delivered classes on a variety of design subjects at top design colleges in India, such as the National Institute of Design (NID), and ISDI-Parsons School of Design & Innovation.

- Guidance on UX Best Practices: Offered advice on current UX design best practices, and design recommendations to create intuitive and user-friendly products.- Personalized Training: Conducted hands-on training sessions on how to conduct ongoing product testing and improvement through agile cycles.- Strategic Advice: Guided startups in aligning their UX design with their overall business goals and target audience needs.- User Research Advocacy: Emphasized the importance of user research, teaching startups how to conduct meaningful user testing and interpret feedback.

- Facilitated 40+ workshops with corporates, schools, alternative healing centers and public groups that explored ‘Inner Work, Relationship Dynamics and Empathic Communication’, through the medium of introspective inquiry, movement activities and visual art.- Conducted 20+ sessions with non-profits that work with various under-privileged children and women. The activities were designed for ‘Self-expression and Empowerment’ through movement activities and group discussions.

- CUA™ and CXA™ certified UX professional, created effective and persuasive web, desktop and mobile applications for market leaders in the banking industry, including HDFC bank in India and Standard Bank in South Africa.- Managed & mentored teams of UX designers, visual designers, developers & testers in converting user research insights into product solutions- Represented UX in leadership and strategy meetings, to discuss how to integrate business goals with user needs- Conducted intensive research and analyzed user behavior through one-on-one User Interviews, Field Studies, Focus Groups, Surveys, Data Analytics and Usability Testing.- Developed Design Strategy by combining findings from User Research with Usability Design principles and Persuasion Science.- Spearheaded HFI's social innovation cell that works on Design for Social Change based on a collaborative, systems-thinking approach to complex problem-solving- Member of TrendSpotting team, that studies latest trends in technology and design.

Mumbai

- Addressed complex social issues by integrating insights from Behavioural Sciences and Field Research. - Leveraged research findings to drive large-scale social change. Used research frameworks to create design and policy-level solutions at a systemic level. - Worked in multi-disciplinary teams with colleagues specialized in Cognitive Neuroscience, Social Psychology, Political Science, Marketing, Design etc.Key Projects:- ESOMAR award-winning research: Prevention of Sex-Trafficking in India, by gaining understanding of the covert psychosocial dynamics at play in the supply and demand sides of the Sex Industry.- Reducing Child Mortality through Handwashing Behaviour in Rural India. Immersed in the rural environment to identify mental models and practices around hygiene and health. - Embedding Integrity Amongst Insurance Sales Agents. Uncovered the institutionalized organizational mechanics and social models which condone undesirable practices and mindsets amongst employees in a leading life insurance company.

- Designing home furniture and decor for luxury private residences

Mumbai Area, India

- Designed a complete line of furniture that aligned with the visual styling of The Elephant Company, the funky in-house brand of The Bombay Store. - Assisted in selection of lifestyle products for the brand, out of options given by various vendors

Pune Area, India

- Designing of new junction boxes with PMC as the key client. Utility, feasibility & aesthetics were kept in mind through the design process

Pune Area, India

Product Design

Pune Area, India

Pune Area, India

Master'S Degree, Industrial Design

Bachelor Of Science (B.Sc), Psychology

Graduate Diploma, Product Design

Education record