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Design and execute content marketing strategies for India's leading crowdfunding platform; manage a team of writers (in house and freelance), social media executives, and videographers to deliver engaging and fundworthy stories that have raised over 100 crores in INR.

Create engaging content for Milaap fundraisers; Manage Milaap's social media presence to improve brand visibility/recall and consequently increase traffic & throughput via organic social media

Oversee all aspects of production of a hyperlocal lifestyle print magazine, TownTrendz Bengaluru, which targets affluent city folk covering all areas of interest including food, fashion, beauty, health, fitness, travel and living. Responsibilities include managing the brand image & digital presence, planning monthly issues, selecting articles, working with writers & bloggers, organizing interviews, networking with PR representatives, managing blogger communities, arranging photoshoots, & writing articles among other things.

Worked on a nonprofit organization account that generates awareness about hearthealth. Role involved designing optimized social media strategies that generate aloyal fan base sustained engagement, and spread brand awareness to the right TG.

The role required multitasking and rigorous work that included managing client accounts, social media marketing, content writing, business development (marketing & sales), creative design, social media analysis, among others. STDS had a small team and believed in cross specialization to be the effective method of maximum productivity. My time here has been fruitful in helping me develop and improve most of the skills I value today.