My mission is to provide tools, strategies, and inspiration for digital content creators throughout FanDuel Sports Network's national and RSN ecosystem to be at their creative best.

I led the converged production team that created relevant content for digital and linear platforms including podcasts, studio programming, and all social media and web editorial platforms.I pushed content producers to make data-driven decisions, listen to our audience, and compete for its loyalty. I also enforced Pac-12 Networks’ distinct voice. We stood out for our exuberance.

Led digital content team at launch of Pac-12 Network. Built camaraderie, collective voice, and monetized audience in support of overall company business and brand objectives.

I assembled and led teams from across Yahoo’s global talent pool for covering momentous events, engaging massive audiences, and defining Yahoo!’s journalistic brand. Content we created collectively was seen locally throughout the world.I delivered significant traffic, revenue and credibility wins while leading our coverage of the Athens, Beijing and Vancouver Olympics; the Royal Wedding of Prince William and Kate Middleton; and the 10-year anniversary of 9/11 among other “tentpole” events.I earned two Super Star Awards (employee of the year) four years apart at Yahoo!, which is a testament to my ability to and lead complicated content projects with diverse subject matter, and to evolve.My first role at Yahoo! was managing editor of Yahoo! Sports, which we built from scratch into a perennial contender for the most visited online sports site in the U.S.Based on Yahoo! Sports’ success, I was named Managing Editor of the Yahoo! Front page and led its transition from a portal to media powerhouse.

NBCOlympics.com was a joint venture between NBC and a San Francisco-based startup, Quokka Sports, during the Internet’s earliest days. Our desks were in San Francisco and our partners were veteran television producers at 30 Rock. I drew the two toughest assignments in the Olympics portfolio: gymnastics and figure skating. My peer on the television side of the venture was a multiple Emmy award winner with a 30-year track record of success. To earn his trust at the Sydney and Salt Lake City Olympics, respectively, I had to keep my cool under pressure, match his work ethic, learn NBC’s voice, and translate it into web content that met his exacting standards.

This was a white-knuckle launch — high stakes, no precedent — of Nike's first web site in 1997. Many hours were spent with peers in other Nike departments trying to figure out what basketball content to create for the site. We landed on: shorten the distance between Nike's stars and fans, an ethic that proved to be prophetic.I also helped create the site architecture, UI/UX, and required technology stack (back then: lots of Dreamweaver) and necessary vendors to execute. It was a heavy lift, and lots of stress, but we ultimately launched on time and under budget, and set the table for online brand and product marketing success there.

I started as a print journalist, and still have DNA-deep respect for deadlines, an open-minded approach to perspectives and lived experiences other than my own, and a nose for meaningful details in tall piles of information. Media has evolved at lightning speed in the two decades (!) since I transitioned from print to digital, but there’s still value in making your point, succinctly and accurately, in writing -- and recognizing others who can do the same. Hiring people who know where the apostrophes go is crucial now more than ever.