At the end of 2020, I took a break from agency life, and became a freelancer. During that time, I took on a six-month course in digital marketing. Since then, I've been fortunate enough to put my knowledge to practice – some of my clients have supported my interest in social media/digital marketing by giving me opportunities to try out platforms such as Hootesuite, HubSpot and Mailchimp. If you're looking for a writer to help you out with ad-hoc projects, I'd love to connect and find out more! Some of the clients I've worked with: - Philips- Parkway Pantai- NTUC Income- Daikin- Roche- Hitmaker Global Academy- Singtel- CapitaLand Investments

I write, and sometimes suggest social media mini campaigns for the home. For this project, I focus on the captions. Image/video text are done by someone else, though I occasionally do share my input.

In 2015, I met my mentor, who nurtured me into a professional writer and editor. She took me under her wing at a time where I had zero agency experience. Thanks to her, I got to learn everything about writing, communications editing, conceptualisation, and so much more. It was truly a deep dive into the creative industry! Today, I write just about everything, from marketing pieces and government newsletters to blog posts, infographics, case studies, EDMs, websites and annual reports. As an editor, I also specialise in refining content for tone, clarity, readability and consistency.I have worked on projects across a broad spectrum of topics and industries.These include marketing, lifestyle, interior design, tourism and hospitality, health & wellness, finance, architecture, scientific and technical content.Some clients I have worked with include: - Avery Dennison- Building Construction Authority of Singapore- Singapore Food Agency- Nanyang Technological University- Singapore Zoological Gardens- TAFEP - VMWare- Pulse@one-north- Singapore Tourism Board- National Arts Council

My first foray into the world of professional writing. This was an exciting one, as I got to experience print publishing which fascinated me to no end during my PR days, and watch digital media take off. I was involved in planning, research, and writing. Hired as a web writer, I also got to try my hand at managing CMS platforms such as WordPress and Joomla. My job scope eventually extended to writing for print publications. Over time, I built up a portfolio of various writing styles, including the following: - Lifestyle pieces- Feature writing- Case studies- Marketing- Business letters- Research-heavy articles- Interviews- Articles purely for SEO purposes

It's cliched, but it's the truth – I've always wanted to be writer. Even back in school, my teachers were convinced that I'd grow up to be one. But as you may know, life doesn't always go the way you've planned. Long story short, I reconnected with my childhood dream, and decided to... become a writer. But I didn't have a portfolio. So, I did what I had to do. I sourced for opportunities anywhere I could. I combed the internet for any business I thought could do with some writing work done. I then approached the smaller companies, sometimes even offering my services for free. And I was gratified by the support I received; all of them always offered paid jobs! Some of my past clients include The Smart Local, Vulcan Post, ehomeservices, SG Interiorhub, Renotalk, Renodots and iCompare. I'll never forget how they gave me a leg-up in my career when I didn't have much to offer.From September 2014 to April 2019, I worked for Web Company Magnetic Media, where I wrote articles on e-commerce, web development, mobile development, and all things pertaining to the intriguing world of digital marketing.

This marks my first ever "real" job. To be honest, it was the first company that accepted me, but as serendipity would have it, it set me on my journey in the communications field, which I have been happily immersed in for a good 10 years. I worked in a public relations firm with clients ranging from F&B to electronics, fashion, and trade industry. I was involved in media relations and acting as a liaison between my clients and the media, event planning and social media, where I got hands-on experience on the world of public relations and marketing communications. My responsibilities included: - Media Relations- Client Relations- Events Planning and Management- Social Media