Shubham Gupta Email and Phone Number

- Developed a multi-year product roadmap and vision to enhance go-to-market velocity by 25% and improve user engagement by 8%- Ideated, prioritized, and launched a self-serve platform health dashboard to improve trust in the tech stack, and reduce investigation timelines by 90%

- Enhanced Application Start Rate by 16% through an intuitive UI for simplifying comparison of complex financial products and surfacing most relevant offerings- Drove a 12% increase in on-site messaging engagement by testing and iterating on message relevance based on parameters like product price, APR, pre-approval status, and financing offers- Built multi-year product vision to enable self-serve messaging placements, including capabilities for dynamic attribute based targeting, decisioning, A/B testing, and measurement

- Owned a 9-figure marketing channel, responsible for a significant portion of organization revenue, and led a team of four- Overhauled the email marketing strategy, informed by data-driven customer insights. Worked to build alignment with CMO and brand managers, secured buy-in from partner teams to include feature requests in product roadmaps, update recommendation models, and carve out creative resourcing- Increased revenue by 24% over 18 months through effective implementation of customer segmentation strategies, standing up targeted CRM campaigns, increased personalized product recommendations, ruthless prioritization, and strong channel management

- Instituted a $50M annual customer retention program, which improved repeat rates by 22%. Leveraged unsupervised learning algorithms to identify at-risk customers and improve promotional efficiency.- Achieved $20M in annual incremental revenue through a new promotional strategy informed by rigorous A/B testing- Increased App Downloads by 15% by standing up omni-channel campaigns, which addressed critical CX gaps- Reduced organization resourcing needs by 50% through streamlining processes for promotion management- Brought $10M in incremental revenue by discovering and building an MVP feature that enabled customer segmentation and personalization at scale

- Shipped two 0-1 self-serve analytics & reporting products from discovery through development. Commercialized to achieve 96% user adoption, which saved 1000+ person-hours annually - Owned strategic product vision and built product roadmaps working cross-functionally with software engineering, data science, and business stakeholders to democratize data analytics in the organization

- Improved user NPS by 12% by leveraging data analytics to inform product requirements, roadmap, and sprint backlogs.- Defined core SLAs, conducted workshops to quantify end-user needs, & measured performance metrics to iterate and pivot

Program leader responsible for business plan development of a market expansion effort for a Boston based leadership consulting firm with Fortune 500 clients.• Advising the CEO on efforts to double market reach in 2 years with a focus on go-to market strategy, product portfolio management, and brand repositioning including a digital strategy.• Leading efforts on establishing scalable SOPs and development & deployment of company wide cloud based tracking systems

• Built analytical frameworks to evaluate impact of removal of parameters on 100’s of proprietary credit scoring model• Succeeded in reducing process time by 15% by identifying and automating bottlenecks

Helped businesses identify strategic opportunities (brand, product or service) for short-term and long-term growth initiatives, tracked the evolution of markets & segments, and analyzed market trends as well as strategized possible competitive actions.Drove tangible impact on client KPIs by leading quantitative market research projects, leveraging statistical analysis like conjoint, Chi-Square, t-test, regression, max diff to inform Pricing, CLV, offers, GTM, etc. Owned budget, analysis plan, survey design, questionnaire logic, statistical analysis, insight generation and synthesis for Fortune 10 companies in multi-billion dollar markets. Presented findings to key decision-makers- Advised one of the world's largest online retailer breaking into a new category in India; led research on product feature design, customer segmentation and market sizing resulting in expansion of target market by 12%- Increased trial rate by 8% for a Fortune 500 consumer electronics company by strategizing product bundling and pricing through conjoint analyses for a new product line in a $3.7 billion industry in India- Consulted for a Fortune 100 automotive manufacturer on consumer satisfaction, product positioning in a $3 billion product category resulting in potential improvement of 9% in NPS scores- Led a nationwide team of 100 in surveying almost 15,000 respondents in record time while enhancing data quality with innovative use of digital technologies

Founded and led Akili, a marketing analytics consulting firm focused on uncovering consumer behaviors trends from data. As the founder, I hired and led a team of 8, designed and led productization efforts, managed investors & client relations, frequently engaging stakeholders at the C-Suite level.• Built enduring client relationships to bring in projects worth $320K USD in the first year of operations• Saved $24M USD annually for a major European rail network by improving performance of consumer demand forecasting models in an 9 figure cost center• Improved campaign ROI by 35% for a consumer sign-up program at one of India's largest financial services firms by revamping their customer targeting strategies using advanced clustering algorithms

Devised advanced data-driven forecasting solutions to inform 8-figure annual spending, generated actionable insights for complex business problems, and effectively communicated recommendations to executive teams• Saved $2.3M annually for a client by leveraging clustering & time series analyses to build forecasting algorithms for 8-figure spending, and effectively communicated actionable insights to executives• Enhanced digitization efforts of a state government by developing tools for automated insight discovery of a project that reached 550,000 households in rural India bringing them primary healthcare & nutrition

Highlighted the opportunity for leveraging data analytics in a legacy government organization and demonstrated impact through a PoC reporting dashboard and energy forecasting model.