Build up the position and introduce processes to streamline the event operations for getting more sponsorshipsAcquire new accounts for sponsorships for events and tradeshows by generating leads through cold calling and personal referencesManage existing accounts to understand what they need and tailor the offerings accordinglyBuilt from scratch an annual sponsorship document for chapters to manage the sponsorship accounts and planning process in a better wayWorking with 10 chapters and 11 sectors to assist them with getting sponsorships for events

Built new relationships between the company and potential clients by reaching to B2B clients and potential partners and represented the company at various events, bringing 5 partnerships in 4 monthsSpearheaded go to market strategy by revamping messaging across pricing pages, blogs, product landing pages, user guides, reducing customer acquisition cost by 16%Built targeted sales and marketing campaigns using SEO and A/B testing in Hubspot to increase website sign-ups by 43% through Google Ads, Instagram, Facebook, and LinkedInTalked to prospective customers and institutions to understand their needs and presenting how INVRS can cater to their needs.Created customer personas and built targeted campaigns using A/B tests in Hubspot to increase website sign-ups through Google Ads, Instagram, Facebook and LinkedIn.Helped in fund raising applications to appropriately present the business idea and conducted interviews with relevant organizations to validate the market.

Interacted with C-suite professionals, Government Officials, and small and medium scale business owners to close B2B deals and successfully managed corporate, fleet, and government sales for a network of 20 retailers.Developed strategic partnerships and executed joint marketing activations with external stakeholders including Travel operators, leasing companies, financial institutions, and fleet unions to leverage their database to increase sales. Coached and counseled 20 sales personnel, assisting with individual selling efforts and helping sales representatives reach their KPIs, increasing their inquiry conversion ratio from 8% to 11% over 5 years.Managed marketing efforts, including the creation of marketing collaterals, media channel selection (online & offline), budget allocation, and messaging strategy, growing the monthly leads by 34% CAGRLed the sales team to close 5 bulk deals in the COVID lockdown in 2020. (Only person in Tata Motors to achieve that) Planned regional marketing ads including Google Ads, Facebook Ads and Youtube Ads to maximize campaign efficiency, reducing cost per lead from $1.3 to $0.9Took ownership of developing market intelligence and managed the launch of new products among key corporates across the region, launched 5 new products in my tenure.