*Build our digital marketing roadmap*Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency*Measure ROI and KPIs and prepare the budget*Develop specific campaigns to create and maintain high levels of customer interaction*Oversee our social media accounts*Manage and improve online content, considering SEO and Google Analytics*Forecast sales performance trends and act proactively to increase our market segment*Monitor competition and provide ideas to stand out*Stay up-to-date with digital technology developments

• Leveraged paid advertisements like Google Ads (PPC), Linkedin Ads Youtube Ads etc. to onboard new clients• Design and Run email campaigns to engage the specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns)• Run social media campaigns to reach out to a wider audience• Strategize to activate brand identity in different markets• Coordinate with the graphics team and external vendors to ideate and launch new promotional videos and other initiatives• Involved in business analysis and growth strategy