Develop and implement Trade Marketing Strategy in East region to achieve defined sales objectives across all product categories (500+ cr)Monitor and ensure high efficiency and effectiveness of trade inputsAnalysis of Nielsen reports and market trends to identify opportunities wrt category, channels and geography Track competitor promotion strategies and pre-empt the same whenever possibleActively seek feedback from internal and external stakeholders to improve effectiveness of BTL activitiesExecute POSM deployment and other visibility drivesSales forecasting for next 3 months

Looking after sales of approx Rs 45 million per month with 6 direct reportees and a sales team of 38.Areas: North Bengal, Sikkim, Bhutan

Driving sales and distribution in area with a team of 10. Responsible for sales growth and distribution expansion, painter enrollment, maintaining optimum inventory level in the depot, maintaining lead time compliance of distribution, maximising loadability of vehicles dispatched.

Business development:Focussed on premium segment touch point and initiated market demand among influencer (Architects, Builders, Interior designers) in Amritsar and Jalandhar.Did a business of 50+lakhs in six months.Sales:Looking after sales of 2 out of 6 territories with annual revenue of 6cr.

Procurement: 1. Worked on developing a standardized internal benchmarking process across products2. Identify harmonization and cost improvement opportunities

Sales and Marketing:1. Run market research across 3 cities, interviewed 50+ people to get to know the perception and expectations2. Met dealers from 4 competitive companies which helped to train the sales team of eight accordingly3. Suggested the target segments and positioning strategy and scheduled a 15 day plan for target schools 4. Explored the second-hand market to get to know the complete life cycle of an automobile