- Conducted competitor social media audits and strategized content from audience insights- Crafted copy for the ad campaigns and social media - Collaborated with designer and leader to revive the brand design, logo’s for a modern feel - Executed deep dive on competition and market research document for the potential market ( India ) - Managed facebook ad campaigns for different online casino brands of the company- Refined the ROAS to generate more leads and amplify the conversion rate

- Developing content for websites, emails, blog posts, whitepapers and other marketing materials- Researching industry-related topics (combining online sources, interviews and studies)- Writing clear marketing copy to promote our products/services- Proofreading and editing content before publication- Coordinating with marketing and design teams to illustrate articles- Identifying customers’ needs and recommending new content to address them

- Designed aesthetically appealing Instagram graphics and worked on copywriting of the posts - Brainstormed strategies about re-launching “Resumod” to create buzz among the public to make it a successful launch - Contributed to making an effective marketing strategy for augmented marketing outreach - Conceptualized different content types to get more visitors and increase the follower’s base of Resumod - Engaged in account management role under “Get Set Resumes” Brand; drafted robust professional documents as per the candidate's career trajectory - Managed escalations of different senior as well junior industry professionals- Communicated to understand their pain points and provided exceptional service leading to more referrals