Shubham Parmar Email and Phone Number

Project and Program Leadership:• Led the implementation of Product for the Banking, Travel, and Energy sectors.• Acted as the first point of escalation for project and program-related issues.Team Leadership and Management:• Leading a team of 10 individuals to achieve strategic objectives and project milestones, while also overseeing program-level coordination and collaboration.• Managing the implementation and post-production support for 9+ clients worldwide, including high-end customers, within the context of broader program initiatives.Customer Success and Consulting:• Creating customer success strategies for clients' loyalty programs to drive engagement and retention, encompassing program-wide considerations and goals.• Consulted clients on best practices in the Loyalty Industry to optimize program effectiveness and maximize ROI, with a focus on holistic program management.• Providing guidance and recommendations for clients' Loyalty Rewards initiatives to enhance customer satisfaction and loyalty, while aligning with overarching program objectives.Product Development and Management:• Led the development of Loyalty Mobile App, Website, and Customer portal from inception to launch.• Working with global strategic customers such as Emirates, AirArabia, WestJet, Vivo Energy (Shell) and Viva Aerobus to tailor solutions to their needs, aligning with program strategies.Project and Program Management and Strategy:• Responsible for managing complete Project and Program Management activities• Ensuring alignment with project and program objectives and timelines, including high-end customer requirements.Process Improvements• Identified process improvement opportunities at project and program levels, fostering internal collaboration.• Implemented process enhancements to boost efficiency and effectiveness across projects and programs.• Utilized internal expertise to drive continuous improvement initiatives and align with organizational goals.

Project Management and Implementation:• Delivered 7+ loyalty program implementation projects across Travel, Banking, and F&B domains.• Oversaw a team of 10+ professionals, ensuring efficient project execution and client satisfaction.Training and Documentation:• Developed training modules and provided product training to internal and client teams.• Documented solution blueprints, designs, RFPs, and release notes for each project, maintaining consistency and clarity.Agile Methodologies and Collaboration:• Led agile ceremonies for projects, facilitating collaboration and alignment among team members.• Coordinated with data analytics teams for KPI monitoring, ensuring project success and alignment with objectives.UI/UX Development:• Contributed to UI/UX development for mobile apps and websites.• Ensuring a seamless and user-friendly experience for the clients.Enhancements and Integration:• Enhanced user experience across projects through external system integrations and API utilization.• Worked closely with engineering and QA teams on feature development and bug fixes for each project.Conference Manager:• Managed conference participation for the company.• Involved in build-out activities by networking with loyalty professionals• Lead the marketing initiatives of the org for the below events: 1. CRMC 2. Loyalty Expo 3. Loyalty & Awards 4. World Aviation Festival

Customer Success & Project Management• Oversaw projects, ensuring timely delivery and satisfaction.• Led client onboarding projects, coordinating resources for successful implementation.• Acted as a bridge between clients and internal teams, managing project requirements effectively.• Developed and tracked project plans, addressing issues promptly.• Conducted regular stakeholder meetings to provide updates and gather feedback.• Streamlined processes using project management tools and methodologies.• Improved customer success operations for enhanced productivity and satisfaction.• Collaborated across teams for seamless transitions from sales to support.• Managed multiple projects concurrently, prioritizing tasks efficiently.• Managed end-to-end delivery using Agile Project Methodology (JIRA)Product Management• Identified product enhancement opportunities and crafted user stories to address them.• Managed the entire lifecycle of enhancements from inception through development to deployment.• Collaborated with cross-functional teams to ensure alignment and successful implementation.• Prioritized features based on customer feedback and business objectives.• Monitored progress and iteratively refined solutions to meet evolving needs.• Successfully delivered enhancements that improved product functionality and user experience.Presales• Provided technical expertise to configure the product according to prospect requirements.• Assisted in completing RFIs and RFPs with accurate product information.• Collaborated with the pre-sales team to ensure the product's features are aligned with prospect needs.• Demonstrated product functionality to prospects during pre-sales meetings or presentations.• Played a key role in shaping proposals and presentations to effectively communicate the value proposition of the product.

• Developed go-to-market strategies for integrating market analysis and competitive positioning.• Conducted market research to identify trends and customer needs, refining product positioning.• Created actionable go-to-market plans aligned with business objectives, driving product adoption.• Managed existing accounts, fostering strong client relationships and identifying upsell opportunities.• Provided sales teams with tools and training to effectively sell products, supporting revenue growth.• Monitored performance metrics closely, optimizing strategies for improved results and ROI.• Ensured customer success post-sale, driving retention and loyalty through proactive engagement.• Identified opportunities for market expansion and new business development initiatives.• Collaborated cross-functionally with product, marketing, and sales teams to ensure seamless execution of strategies.

• Assisted in identifying and pursuing new business opportunities through market research and lead generation activities.• Supported business development efforts by preparing proposals, presentations, and other materials for client meetings and pitches.• Cultivated relationships with potential clients and partners through effective communication and follow-up.• Collaborated with the sales team to ensure alignment between marketing strategies and business development goals.• Provided input and feedback on product development and enhancements based on market trends and customer feedback.• Actively participated in networking events, industry conferences, and trade shows to expand the company's presence and reach.