Associate Project Lead
Current- Managing end-to-end different consumer research studies like panel studies, tracker studies, concept testing & product-market fit tests in FMCG & technology sectors
- Led and trained a team of analysts and ensured proper tasks were assigned, time to time monitored the progress and facilitated communication with the team
- Engaged in internal meetings and laid out key ideas to streamline the project setup.
- Contributed in questionnaire making and efficient establishment of research… Show more
- Contributed in questionnaire making and efficient establishment of research methodologies so that the objective of the study/project is fulfilled
- Proper execution of link testing by addressing the errors in the link, identifying potential risks and mitigating them to ensure that the data collection process is carried out in a smooth and efficient manner