As a Senior Business Consultant at Paytm, I synthesize quantitative and qualitative consumer insights into clear and compelling offers for the Paytm m’loyal platform, a loyalty marketing solution for various industries. I develop and manage the customer communication strategy and plan nationally, demonstrating strong influence management skills to drive decision-making from senior leadership and stakeholders across the enterprise. I also establish relationships with key internal and external partners to cooperate and achieve all set goals, and create value propositions and advancements that are consistent with the branding of our clients.I have a Master of Business Administration degree from Tecnia Institute of Advanced Studies, with a focus on Finance and Marketing. I also have a certification in Digital Marketing from Internshala, and a software testing course from Techvision. I have a good experience in SaaS based companies, having worked as a Business Development Executive at JungleWorks and a Senior Business Development Associate at 10times. I have met and exceeded sales goals for five consecutive months, maintained and created a consistent pipeline, identified client needs and suggested appropriate products/services, and monitored and measured client satisfaction via weekly/monthly reports using Google analytics and Survey Monkey. I am passionate about loyalty marketing, data analytics, and precision marketing, and I am always open for new opportunities to learn and grow in this domain.