Validating/invalidating problem statements to tackle age-related diseases from a preventive standpoint.

Product Development- Developed dynamic health program with virtual screenings, heart-rate based exercise regimens, and personalized nutrition plans achieving desired cholesterol reduction in 95% of clients.- Created engaging gamified cardiovascular fitness program featuring reward-system leagues, virtual currency, leaderboards, and challenges, resulting in a 91% year-on-year retention rate.* Built an engaged wellness community with 1,500 transformations through blogs, client stories, keynote events, and award ceremonies.Sales and Marketing- Designed a fully functional sales funnel generating over 15,000 quality leads, converting customers at a $2,000 price-point through effective testimonials and money-back guarantees.- Engineered performance ad campaigns across Google and Meta, acquiring clients from five countries (India, Australia, UAE, US, and Canada) with a Customer Acquisition Cost (CAC) of 15% of sales.- Developed a strong referral system with money-back guarantees and group enrolment benefits, reducing the marketing budget by 70% while maintaining top-line sales.- Created unique service bundles across programs, increasing average customer lifetime value by 40%.Operations- Developed robust, repeatable processes with specific employee KPIs and automated service delivery across 20 cities, achieving a 4.9-star Google rating.- Designed fool-proof processes ensuring the company could offer a legally-bound service guarantee.Finance and HR- Bootstrapped and scaled the cardiac health business to generate over $500,000 in revenue with a strong 60% compound annual growth rate (CAGR); maintained a profit before taxes of 45%.- Hired and managed a cross-functional team of 18 employees, including cardiologists, general physicians, nutritionists, wellness coaches, designers, marketers, and sales representatives.- Developed a strong company culture attached to the mission, resulting in zero attrition since inception.

Spent time researching a wide range of topics and writing effective copy to inspire, educate, or entertain the reader.