Senior Product Manager
CurrentEnterprise tooling - Building a portfolio of product and service offering, where I am responsible for the vision, strategy, design, and implementation. Explored product-market fit, conducted beta testing, and performed tool benchmarking vs industry standards.• Uncover customer problems and behaviour by interviewing industry experts and users, build product strategy and roadmap• Aid marketing team with their GTM strategies, contribute to sales enablement kit through case studies, one-sheets, demo videosGeneral Insurance - Led teams responsible for reimagining the digital experience for multiple product lines in Australia/NZ. Some key contributions:• Enhanced the online purchase experience for new prospects through a comprehensive feature audit, identified themes for enhancement for web, mobile• Drove several experimentation to improve the conversion and retention rate in the online purchase journey, including discount campaigns, onboarding new customers and win back lost customers.• Devised pricing program to reduce adverse risk selection and transparent pricing for all gender identitiesAlso part of several product capability initiatives within the organisation, and mentoring Product Managers.