(Backed by Google, raised ~ $300 Million)- Led consumer experience design for short video platform - Moj, driving community building, communication, and contributing to 2024 goals by boosting user retention and adoption. - Made an impact on 400mn monthly active Indian users.- Conducted consumer behavior research to inform actionable strategies for ongoing initiatives.- Led design initiatives to align with quarterly business goals and influenced product roadmap.- Managed copy, animations, and creatives to drive seamless cross-functional collaboration.- Contributed in developing the design system to ensure platform consistency.

Designed features for Tata Motors in-vehicle infotainment system for their IC and electric vehicle range.Also, supported Service design and Branding team at research, conceptual, and visualization stages.

Our clients were - Asian Paints, Byju's, Bangalore Airport.Later, transitioned to UX team.

Core team member of Echoes of Earth Music Festival '19. My role involved supervising 40+ artists and 20 volunteers (Srishti Students) for creating Art Installations made out of upcycled and repurposed Industrial scrap. This was my first time experience managing a large team from the very beginning of ideas to executing the enormous installations.

Worked with 'Bamboo' and its tremendous properties to design an everyday utility furniture piece.